동대문지역 쇼핑몰내 구분점포의 위치특성요인이 매매가격에 미치는 영향에 관한 연구

Abstract

This study was intended to present the basis for judging the internal and external value of the shop that the consumers about to sell the shopping mall at the time of its development or supply. For this purpose, it attempted to investigate the effect of the locational characteristic factor of the Dongdaemun Shopping Mall on the sale price of the shop. As a result, it was found that the sale price was differently influenced by the locational characteristic factor of each shopping mall. This fact told that the sale price differed according to the component and location of the internal characteristic factor of the shopping mall. 1) In the Dongdaemun Area Shopping Mall, the sale price of the shop increased by 17.6% in case the escalator was located around, by 27.7% in case the shop on the 1st floor was located at the right from the entrance, by 44.8% in case the elevator was located around and by 14.6% in case the shop was located at the corner. 2) In the Migliore Shopping Mall, the sale price increased by 26.7% in case the shop was located at the right from the entrance on the 1st floor, 39.0% in case the shop was located around the escalator, 26.7% in case the shop was located at the corner and by 30.5% in case the escalator was located around the shop. 3) The variable having the greatest effect on the sale price of the Hello APM Shopping Mall was found to be the case that the shop was located at the right from the entrance on the 1st floor, the corner shop and the floor. In case the shop was located at the right from the entrance on the 1st floor, the sale price increased by 8,270,000won per pyong. It increased by 4,020,000won per pyong in case of the corner shop. It increased by 2,59,000won per pyong as number of floors came down.