2022베이징 동계올림픽 미디어 경험과 동계스포츠 참여의 관계 분석
An Analysis on Media experience of Winter Olympic Games and Motivation for Participation in Winter Sports
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This study investigated the relationship between the Media experience of Winter Olypic Games and Winter Sports participation. To achieve the goal, a total of 278 samples were used for analysis from to winter sports participants in Sichuan, China with frequency analysis, exploratory factor analysis, reliability verification, correlation analysis and multiple regression analysis by SPSS 24.0 ver. for windows. The conclusions are as follows. First, both challenge and interest were confirmed to have a relationship between pleasure and influence among winter sports participation experiences, so it can be said that the Megasport event also confirmed the role of a top-down to expand the base. Second, the challenge is confirmed to have a relationship with technology achievement among winter sports participation experiences, and it is judged that athletes' high-level performance motivates participants in daily sports to improve their skills. Third, interest has affected health conditions, which is presumed to be because the general public often participates in sports with strong leisure sports characteristics. Fourth, as interest and relationship were confirmed in external display, the development of equipment such as action cameras and the role of SNS using them is very important.
Abstract
This study investigated the relationship between the Media experience of Winter Olypic Games and Winter Sports participation. To achieve the goal, a total of 278 samples were used for analysis from to winter sports participants in Sichuan, China with frequency analysis, exploratory factor analysis, reliability verification, correlation analysis and multiple regression analysis by SPSS 24.0 ver. for windows. The conclusions are as follows. First, both challenge and interest were confirmed to have a relationship between pleasure and influence among winter sports participation experiences, so it can be said that the Megasport event also confirmed the role of a top-down to expand the base. Second, the challenge is confirmed to have a relationship with technology achievement among winter sports participation experiences, and it is judged that athletes' high-level performance motivates participants in daily sports to improve their skills. Third, interest has affected health conditions, which is presumed to be because the general public often participates in sports with strong leisure sports characteristics. Fourth, as interest and relationship were confirmed in external display, the development of equipment such as action cameras and the role of SNS using them is very important.
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