토마토의 소비 행태에 관한 연구
A Study on Consumption Patterns of Tomato
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This study surveyed tomato consumers nationwide to study their tomato ingesting behaviors, view of tomatoes, preferred method of ingestion, and satisfaction with processed tomato foods. The purpose of this study was to understand and show interests in tomato consumption to contribute to the profitability of tomato cultivators and the diversification of tomato processing industry. The subjects were limited to tomato consumers across Korea and the survey period was 2 months from August 1, 2012 through September 30, 2012. A total of 350 survey forms were distributed for the subjects to fill out and the results were analyzed through Frequency Analysis, Descriptive Statistics, T-test, and ANOVA. In result, it was found that consumers are highly interested in environmentally-friendly grown tomatoes and more tomato-related advertisements, product development, promotion via mass media, and events should target female consumers in order to increase tomato consumption. Also, related organizations should provide more active interests and administrative support to develop more tomato species and foods.
Abstract
This study surveyed tomato consumers nationwide to study their tomato ingesting behaviors, view of tomatoes, preferred method of ingestion, and satisfaction with processed tomato foods. The purpose of this study was to understand and show interests in tomato consumption to contribute to the profitability of tomato cultivators and the diversification of tomato processing industry. The subjects were limited to tomato consumers across Korea and the survey period was 2 months from August 1, 2012 through September 30, 2012. A total of 350 survey forms were distributed for the subjects to fill out and the results were analyzed through Frequency Analysis, Descriptive Statistics, T-test, and ANOVA. In result, it was found that consumers are highly interested in environmentally-friendly grown tomatoes and more tomato-related advertisements, product development, promotion via mass media, and events should target female consumers in order to increase tomato consumption. Also, related organizations should provide more active interests and administrative support to develop more tomato species and foods.
참고문헌 (29)
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