도서지역 농산물 유통구조의 합리화 방안 - 경남 욕지도 고구마를 중심으로 -

Abstract

This study examined the distribution structure of agricultural products produced in the islands of Korea, focusing on sweet potatoes on Yokjido, Gyeongnam. Based on changes in the internal and external environment, problems in the distribution channels of agricultural products were analyzed through secondary data, qualitative survey, and the SWOT method, a rational improvement plan for agricultural products distribution system was hence sought. In terms of production, it is necessary to revitalize the production organization of agricultural products on islands. Consciousness education for rural environment conservation public health, and farming technology guidance should be continuously conducted to induce safe and high-quality agricultural products to be produced and supplied to consumers. With the strengthening of the role of local agricultural cooperatives, it is necessary to play a role as an organization for collecting local agricultural products. Farmers grow older, but the mechanization rate is low, so a more stable cultivation environment is required. In the distribution stage, it is necessary for the agricultural cooperatives, located on islands, to actively increase their agricultural product sales sites, and to make niche luxury brands centered on the agricultural cooperatives. In order to continuously expand the production of agricultural products on islands, it is necessary to develop agricultural processing businesses and in turn processed products. In order to reduce the distribution costs for agricultural products on islands, government funding is provided to agricultural organizations on islands to establish and operate a 'joint agricultural products distribution center'. It is necessary to establish an information system so that all data can be obtained and e-commerce is possible by opening an 'island agricultural product information center' so that anyone can easily access it. In order to secure consumer confidence, it is necessary to provide continuous support for production history management, follow-up administration, and certification system management, as well as enhance the publicity and promotion of agricultural products. Changes are required through the voluntary will of producers and distributors to improve the distribution structure of agricultural products alongside support from the government and local governments. Rationalization of agricultural product distribution structure on islands can be achieved through their common efforts.