극장용 애니메이션<마당을 나온 암탉>의 아동콘텐츠상품으로써 부적합성 고찰 - (1) - <치킨 런>의 주제구현과 주인공캐릭터 비교를 중심으로

Abstract

This Study raises an issue that <Leafie, A Hen into the Wild>, an animation played in theaters in 2011 was overestimated as the first box office hit in Korea, with positive estimation only. The reason why setting the hen in the original fairy story as the main character itself and deciding the character to be for children, in addition to the overestimation of the animation, are errors is described through comparison with the main character of <Chicken Run>. Thus, the first objective of the study is to review the process of animation and content production again, comprehensively. The second objective is to help create interesting animation for world people by Korean creators and develop Korean cultural content. It is thought that the theme of <Leafie, A Hen into the Wild> is identity and free will toward escape was mistaken. Rather, the theme emphasizes maternal instinct and makes it holy. The description would be changed if the title is modified to <Leafie into the Wild> or <Greenie into the Wild>. The issues of overestimation of the animation are as follows: Firstly, the estimation of being a box office hit was exaggerated. Such estimation was based on the affection given by the audience, producer, and the persons concerned. Furthermore, investment by the governmental organization and support by major class companies were made through planning, marketing, public relations, and screen occupancy. Accordingly, it is considered to be a half success and a half failure. Secondly, Setting of the main character and other characters was wrong. Children do not like such characters truly and there was no element to be imitated for them. So, children do not want to buy the product. The basic cause of poor profits was caused by wrong choice of the original. It, therefore, needs to create or complement the main character appropriate to the leading role as well as interesting and touching stories.