모바일 관광목적지 관광정보에 신뢰성이 관광목적지 만족도에 미치는 영향: 관광목적지 이미지와 애착의 조절효과를 중심으로
The effect of Reliability on the Satisfaction of Tourism Destination Area in Mobile Tourism Destination: The Moderating Effects of Tourist Destination Image and Attachment
0
조회
0
다운로드
16
인용
0
참고문헌
초록
As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.
Abstract
As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.
참고문헌 (43)
- 김금숙, "관광목적지 이미지에 관한 연구", 석사, pp.2005
- 김성혁, "관광마케팅론" (1992), 대왕사
- 김철원, "관광목적지 브랜드 개성 척도의 적용 - 경주와 제주지역 대상 -", 관광학연구, 34(8), pp.191~209 (2010), 한국관광학회
- 박종희, "인터넷 관광정보의 문제점과 관광정보 선호도에 대한 연구", 한국관광학회 제65차 학술심포지엄, 2009(2), pp.279~ (1999)
- 박현지, "유비쿼터스 환경하의 모바일 관광정보서비스에 대한 연구계획", 한국호텔외식경영학회 학술발표 논문집, pp.675~692 (2006)
- 안영명, "21세기 관광마케팅론" (2002), 동아대학교 출판부
- 양진영, "상업스포츠 시설의 관계마케팅 실행요인이 고객만족, 관계몰입, 재구매의도에 미치는 영향관계", 석사, 스포츠과학, pp.2008
- 엄서호, "관광지 이미지 측정에 관한 연구", 관광학연구, 21(2), pp.52~65 (1998)
- 유용석, "관광지개성과 자아이미지간 일치성이 관광객 행동의도에 미치는 영향 : 방한중국인 관광객을 중심으로", 박사, 호텔관광경영학과 호텔관광경영전공, pp.2013
- 이은정, "해외관광지에 대한 인지와 선호", 관광지리학, 8(3), pp.88~ (1998)
- 이재섭, "관광리조트 선택속성이 재방문의도에 미치는 영향에 관한 연구 - 관계마케팅의 조절효과를 중심으로 -", 관광경영연구, 15(1), pp.1~26 (2011), 관광경영학회
- 정창덕, "유비쿼터스와 U-City 사례", 경영정보, 17(2), pp.12~23 (2006)
- 조장현, "관광정보 내용의 중요도 및 정보원천 이용수준이 여행상품 선택속성에 미치는 영향 연구", 관광레저연구, 17(3), pp.59~76 (2005), (사)한국관광레저학회
- 인터넷상 네티즌 공유정보에 대한 신뢰행위 연구, "최항섭", 정보통신정책연구원, 29~71, pp.연구보고 06(01) (2006)
- 홍수희, "관광 이벤트가 관광지 이미지에 미치는 영향에 관한 연구", 석사, 관광경영학, pp.1999
- Assael, H, "Consumer behavior and marketing action", pp.19~25 (1995), South-Western College Publishing
- Backlund, E. A., "A quantitative synthesis of place attachment research: investigating past experience and place attachment", Paper presented at the Northeastern Recreation Research Symposium, pp.320~325 (2003)
- Baker, D. A., "Quality, satisfaction and behavioral intentions", Annals of Tourism Research, 27(3), pp.785~804 (2000)
- Baloglua, S., "A model of destination image formation", Annals of Tourism Research, 26(4), pp.868~897 (1999)
- Brocato, E. D, "Place attachment: an investigation of environments and outcomes in service context", Doctoral, pp.2006
- Chen, C., "A Closer Look at Destination: Image, Personality, Relationship and Loyalty", Tourism Management, 36, pp.269~278 (2013)
- Cheong, J. H., "Mobile internet acceptance in Korea", Internet Research, 15(2), pp.125~140 (2005)
- F. P. Noe, "Measurement Specification and Leisure Satisfaction", Leisure Science, 9(3), pp.165~166 (1987)
- How do People Evaluate a Web Site’s Credibility? Results from a Large Study, "Fogg, B. J.", Published by Consumer, 467~ (2002)
- George, B., "Holiday attachment: The construct and its measurement", Anfiteatru Economic, 18, pp.24~38 (2005)
- Jones, M. A., "Switching Barriers and Repurchase Intentions in Services", Journal of Retailing, 76(2), pp.259~272 (2000)
- Kannan, P. K., "Wireless Commerce: Marketing Issues and Possibilities", Proceeding of the 34th Hawaii International Conference on System Science, 9, pp.1~6 (2001)
- Kolter, P, "Marketing Management: Analysis, Planning. Implementation and Control", pp.160~ (1990)
- Lawson, F., "Tourism and Recreational Development", pp.133~ (1977), Architectural Press
- Lee, J, "Examining the antecedents of loyalty in a forest setting: relationships among service quality, satisfaction, activity involvement, place attachment, and destination loyalty", pp.2003
- Lei, Y., "Mobile service access and payment through reusable etickets", Contents Communications, 32, pp.602~610 (2009)
- Leisen, B, "Image segmentation: the case of a tourism destination", Journal of Services Marketing, 15(1), pp.49~66 (2001)
- Middleton, Victor T. C, "Marketing in travel and tourism", pp.688~ (1995), Butterworth Heinemann
- Oliver, Richard. L, "Whence Consumer Loyalty?", Journal of Marketing, 63(Special Issue), pp.33~44 (1999)
- P. E. Murphy, "Tourism: A Community Approach, Methun, Measurement Specification and Leisure Satisfaction", Leisure Science, 9(3), pp.165~166 (1999)
- Schultz, P. W, "Empathizing with nature: the effects of perspective taking on concern for environmental issues", Journal of Social Issues, 56(3), pp.391~406 (2000)
- Seaton, A. V., "Marketing Tourism Products: Concepts, Issues and Cases", pp.158~ (1996), International Thomson Business Press
- Tse, D. K., "Models of consumer Satisfaction Formation: An Extension", Journal of Marketing Research, 25, pp.204~212 (1988)
- W, F. Van. Raaij, "Vacation Decisions, Activities, and Satisfaction", Annals of Tourism Research, 11, pp.101~112 (1984)
- Walker, G. J., "Thinking like a park: the effects of sense of place, perspective-taking, and empathy on pro-environment intentions", Journal of Park and Recreation Administration, 21(4), pp.71~86 (2003)
- Wickham, T. D, "Attachment to places and activities: the relationship of psychological constructs to customer satisfaction", Ph.D., pp.2000
- Yuksel, A., "Destination attachment: effects on customer satisfaction and cognitive, affective and conative loyalty", Tourism Management, pp.274~284 (2010)
- Zeithmal, V. A, "Consumer Perceptions of Price, Quality and Value: a Means–end Model and Synthesis of Evidence", Journal of Marketing, 52, pp.2~22 (1988)