A Study on the Development and Release Strategy of Mobile Games
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The mobile game market is growing rapidly, leading to an increase in the number of developers creating and releasing mobile games worldwide, including Korea. To stand out among the hundreds of mobile games released each year and attract users and generate revenue, it's essential to develop a complete and enjoyable mobile game. Additionally, securing competitiveness requires leveraging various non-development strategies from pre-launch to post-launch operations. In this study, we focus on keywords that can help drive success for mobile games outside of game development factors such as launch, marketing, and operation. In the case of online games, individual releases are made due to the characteristics of users by country, but in the case of mobile games, the characteristics of users by country are low. Therefore, in the case of mobile games, the 'Global One-Build' strategy is chosen as an important launch strategy, and in relation to the 'Global One-Build', various support policies such as language packs and user analysis tools are considered to be a good market centered on the release decision. It has been understood. We extract these keywords and define strategies for them. This study will serve as a valuable reference for future mobile game developers.
Abstract
The mobile game market is growing rapidly, leading to an increase in the number of developers creating and releasing mobile games worldwide, including Korea. To stand out among the hundreds of mobile games released each year and attract users and generate revenue, it's essential to develop a complete and enjoyable mobile game. Additionally, securing competitiveness requires leveraging various non-development strategies from pre-launch to post-launch operations. In this study, we focus on keywords that can help drive success for mobile games outside of game development factors such as launch, marketing, and operation. In the case of online games, individual releases are made due to the characteristics of users by country, but in the case of mobile games, the characteristics of users by country are low. Therefore, in the case of mobile games, the 'Global One-Build' strategy is chosen as an important launch strategy, and in relation to the 'Global One-Build', various support policies such as language packs and user analysis tools are considered to be a good market centered on the release decision. It has been understood. We extract these keywords and define strategies for them. This study will serve as a valuable reference for future mobile game developers.
참고문헌 (8)
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