디지털 환경에서 사회적 자본이 만족도에 미치는 영향: PC 이용 능력의 조절 효과를 중심으로

Abstract

The recent acceleration of digital transformation has highlighted the importance of information utilization capabilities and relational resources, alongside changes in collaboration practices at both organizational and individual levels. In digital environments, social capital—based on trust and networks—serves as a key factor in enhancing collaboration efficiency and individual satisfaction. However, prior studies have largely focused on the effects of social capital at the organizational level, leaving empirical research at the individual level examining the relationship between digital collaboration and satisfaction relatively limited. Accordingly, this study empirically analyzes the effects of social capital on individuals’ digital collaboration satisfaction, the mediating role of attitude, and the moderating role of individuals’ PC utilization skills. A survey of the general public in Korea was conducted, and structural equation modeling was applied. The results indicate that social capital has a positive effect on both attitude and satisfaction, with attitude partially mediating this relationship. In addition, PC utilization skills exhibit significant moderating effects across key relationships, confirming that individuals’ technical proficiency plays an important role in strengthening the effectiveness of digital collaboration. This study provides both theoretical and practical implications by integrating social and technological factors in the digital context.