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비전 속성 및 비전 내용과 최고경영진의 비전 커뮤니케이션 노력이 비전만족도와 조직효과성에 미치는 영향: 한국 진출 글로벌 기업 사례

The Impact of Vision Attributes, Vision Contents, and TMT’s Effort for Vision Communication on the Vision Satisfaction and Organizational Effectiveness : Evidence from Foreign Global Firms in Korea

김태연|양오석
한국전문경영인학회|2017.12|전문경영인연구 (Journal of CEO and Management Studies)|제20권 제4호|pp. 107-137

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참고문헌

키워드

조직몰입Organizational Commitment직무몰입Organizational Effectiveness조직효과성Job Commitment비전속성비전내용최고경영진의 비전커뮤니케이션 노력비전만족도Vision AttributesVision ContentsTMT’s Effort for Vision CommunicationVision Satisfaction

초록

본 연구는 한국에 진출해 있는 글로벌 기업들의 24개 해외 자회사를 대상으로, 비전의구성요소인 비전속성, 비전내용, 최고경영진의 비전커뮤니케이션 노력이 비전만족도 및조직효과성(직무몰입, 조직몰입)과 갖는 관계를 고찰하였다. 2015년 9월~2016년 8월까지 수집한 163부의 설문자료를 활용하여 구조방정식모형으로 실증 분석한 결과, 비전의구성요소 가운데 비전내용은 비전만족도에 유의미한 영향을 보여주지 못했고, 비전속성과 최고경영진의 비전 커뮤니케이션 노력은 유의미한 양(+)의 관계를 나타냈다. 또한비전만족도는 조직효과성의 구성요소인 직무몰입과 조직몰입 모두에 대해 유의미한 양(+)의 매개효과를 지니는 것으로 나타났다. 이 결과를 통해 우리는 다음과 같은 경영함의를 도출할 수 있다: (1)비전을 통해 조직효과성을 높이는 경영 프로세스는 간결하고명확하며 현실적이고 구체적인 비전 속성을 갖추고, (2)조직원들이 공유하고 만족할 수있는 비전 내용을 다루며, (3)최고경영진은 조직구성원과의 비전 커뮤니케이션 노력을활발히 하여 비전만족도를 높일 필요가 있고, (4)조직효과성 차원에서 조직원들 간 비전만족도를 높여 직무몰입과 조직몰입을 강화시킬 수 있는 조직설계를 구축해야 한다.

Abstract

This paper examines the relationship between vision attributes, vision contents and top-management-team(TMT)’s effort for vision communication by using evidence from the foreign subsidiaries of the foreign global companies in Korea. This paper also explores the mediating effect of the vision satisfaction on the relationship between and vision attributes, vision contents, and TMT’s effort for vision communication and the organizational effectiveness, i.e. job commitment and organizational commitment. We collected the 152 survey data during September 2015 to June 2016, and the empirical analysis conducted by the Structural Equation Model(SEM) reveals that vision contents have no significant relation with vision satisfaction, while vision attributes and vision communication have a significant positive association with vision satisfaction. In addition, vision satisfaction plays a role of a mediator between vision attributes, vision contents, and TMT’s effort for vision communication and organizational effectiveness. Those analytic results tell us about business implications as follows: (1)in the management process of improving organizational effectiveness, vision needs to be abstract, clear, practical and concrete, (2)vision contents need to be shared and satisfied by organizational members, (3)vision satisfaction must be increased by active vision communication, especially by TMT’s effort for vision communication, (4)organization design aiming at the reinforcement of job commitment and organizational commitment accompanied by high level of vision satisfaction is necessary for organizational effectiveness.

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