서울시네마타운 연구

Abstract

The Seoul theater was built in Jongno 3-ga in 1959 and were reborn as a Seoul Cinema Town which was a multiplex movie theater in 1989. Seoul Cinema Town is the most popular movie theater with its aggressive screening of UIP’s directed films, which have been struggling because they can not get the right screening space at the time. The production of Korean films during this period was in a state of contraction. Meanwhile, Hollywood movies that had been restricted so far were screened out and award sales were expected to grow significantly. At that time, Seoul Cinema Town, Danseongsa and Piccadilly Theater were concentrated in Jongno 3-ga, which was a place where UIP’s directed films and major Korean films competed with each other. Naturally, this area has been replaced by a space that symbolizes Korean movies on behalf of Chungmuro, where no more movies are produced. Hap Dong Films which runs Seoul Cinema Town, organizes the film distribution network nationwide and plays the most important role in movie distribution and screening. In this situation, Seoul Cinema Town won the biggest influence of the Korean film industry in the 1990s, when cinema service made by the film director Kang Woo-suk made great success by utilizing the distribution network of Seoul Cinema Town. The role of Seoul Cinema Town continued until the late 1990s when large companies such as CJ and Lotte built multiplex cinemas nationwide to create their own distribution networks.