马云演讲探析
The study of Ma Yun's speech
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本文以马云数篇重要的演讲为例，探讨了马云演讲的特点。他演讲语音方面的特点有:音节整齐，平仄相间，韵脚和谐等。词汇方面的特点有:善于运用熟语，比如:成语、惯用语、俗语等。善于使用口语词、流行词语、武术词语等。句式方面的特点有:善于使用短句、反问句、设问句、祈使句等。他还在演讲中巧妙使用各种修辞格:比喻、排比、夸张、对比、递进、借代、反復等等修辞方法，这些修辞格的使用使他的演讲幽默诙谐、生动活泼。马云的演讲在国内外产生了巨大影响。“马云演讲”曾一度再度成为百度、微博、新浪等各大网站热门搜索的关键词。他的演讲具有完美的沟通力和说服力。马云在演讲中以独特的品格吸引听众，用自己真实的经历赢得了听众的信赖，凭借幽默风趣的智慧展现了自己的价值观和人生态度。他用正能量词语打动激励听众，鼓舞人心。他以理性折服听众，善于以讲故事的方式与听众交流沟通，用浅显的语言来阐述深刻的道理，使得他的演讲深受听众的欢迎，具有说服力。
Abstract
The thesis mainly studies the characteristics of Ma Yun speech. The thesis is based on the important speech of Ma Yun. The characteristics of his speech language are analyzed. In terms of speech features: Syllable in order. Using the tone level and obique tone of voice. Rhyme harmony. The proper use of reduplicated words. In terms of the characteristics of vocabulary. Good use of idioms. Including Proverbs,colloquialism,locution. Be good at using spoken words. Be good at using popular words. Be good at using martial arts language. In terms of characteristics of the sentence. Using short sentences. Good use of rhetorical questions. Reasonable use of questions-answer sentence. Reasonable use of imperative sentence. Ma Yun in his speech also clever use of various rhetorical devices Ma Yun's speech at home and abroad have had a huge impact."Ma Yun Speech"once again become Baidu, micro-blog, Sina and major network of popular collections of keywords. His speech has perfact communication and persuasion. He won the trust of the audience with real experience. He showed his own value and attitudes with humor. He impressed the audience with positive energy words. He is good at telling stories or examples of ways to communicate with you.
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