A Study on the Influencing Factors of User Experience on Knowledge-sharing Intention of Social Q&A Community Users
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This study aims to improve the knowledge-sharing intention of social Q&A community users from the user experience perspective. Through the literature research method, this study constructs a research model of factors influencing knowledge-sharing intention of social Q&A community users, using Schmitt’s strategic experiential modules theory and technology acceptance model. This study conducted a questionnaire survey on 428 users of the social Q&A community and empirically tested the research model using the structural equation model. Through data analysis, this study verified that emotional experience, deliberation experience, relevance experience, perceived usefulness, and perceived ease of use significantly positively affected the knowledge-sharing intention of social Q&A community users. Finally, this study proposes suggestions to strengthen users’ knowledge-sharing intention in the context of the current situation of social Q&A communities. Academic and managerial implications are discussed.
Abstract
This study aims to improve the knowledge-sharing intention of social Q&A community users from the user experience perspective. Through the literature research method, this study constructs a research model of factors influencing knowledge-sharing intention of social Q&A community users, using Schmitt’s strategic experiential modules theory and technology acceptance model. This study conducted a questionnaire survey on 428 users of the social Q&A community and empirically tested the research model using the structural equation model. Through data analysis, this study verified that emotional experience, deliberation experience, relevance experience, perceived usefulness, and perceived ease of use significantly positively affected the knowledge-sharing intention of social Q&A community users. Finally, this study proposes suggestions to strengthen users’ knowledge-sharing intention in the context of the current situation of social Q&A communities. Academic and managerial implications are discussed.
참고문헌 (13)
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