본문 바로가기
KERD
논문KCI 등재

모바일 관광 애플리케이션 사용자의 지속적 사용의도에 미치는 영향: 방한 중국관광을 중심으로

A Study on the User’s Sustainable Intention of Mobile Tourism This is modified and abbreviated from Shang Guan‘s Master Thesis : Focused on Chinese Tourists Visiting Korea

이종호|Shang Guan-Jin Long|Uk-Yeol Park
한국유통과학회 (Korea Distribution Science Association)|2018.05|산경연구논집 (The Journal of Industrial Distribution & Business)|제9권 제5호|pp. 47-62

1

조회

0

다운로드

4

인용

0

참고문헌

키워드

SecurityTourism AppTourTAM ModelLocal Basis.

초록

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

Abstract

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

참고문헌 (67)

  1. Ariely, K., "Wine Online: Search Cost and Competition on Price, Quality, and Distribution", Marketing Science, 19(Winter), pp.83~103 (2000)
  2. Buhalis, D., "Progress in information technology and tourism management : 20 years on and 10 years after the Internet-The state of e-Tourism research", Tourism Management, 29(4), pp.609~623 (2008)
  3. Charles, W. A., "The ascent of smart phone", Engineering & Technology, 4(3), pp.32~33 (2009)
  4. Interactivity as a Advertising Effectiveness, "Cho, D. H.", 7~9 (1999)
  5. 조현준, "한·중 소비자의 스마트폰 구매의도에 대한 실증연구", 아태연구, 18(2), pp.145~169 (2011), 국제지역연구원[DOI]
  6. Dickinson, J. E., "Tourism and the smart phone app: Capabilities, emerging practice and scope in the travel domain", Current Issues in Tourism, pp.1~18 (2012)
  7. Egger, F. N., "Trust me, I'm an online vendor : Towards a model of trust for E-commerce system design", Conference on Human Factors in Computing Systems, 4, pp.102~ (2000)
  8. Fishbein, M., "Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research" (1975), Addison-Wesley
  9. Ghose, S., "Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites", Journal of Advertising Research, 38(2), pp.29~43 (1998)
  10. Gretzel, U., "The Transformation of Consumer Behaviour. Tourism Business Frontiers" (2006), Butterworth-Heinemann
  11. Gu, F., "A Study on the Continuous use of Applications among Korean and Chinese Smartphone users", Master, pp.2014
  12. Gunasekaran, A., "Special Issue on Mobile Commerce : Strategies, Technologies and Application", Decision Support Systems, 35, pp.187~188 (2003)
  13. Han, J. S., "Understanding Travel-related Mobile Application Users' Continuance Intention: An Extension of the Expectation-Confirmation Model", Master’s, pp.2014
  14. 한진성, "기대확신모델을 통한 모바일 관광 애플리케이션 사용자의 고착성 형성요인 분석", 호텔경영학연구, 23(2), pp.195~217 (2014), 한국호텔외식관광경영학회
  15. 한필구, "모바일 어플리케이션 수용 요인에 관한 연구", 한국IT서비스학회지, 9(3), pp.65~82 (2010), 한국IT서비스학회
  16. Hanson, E. K. S., "Exploring the short-term effects of effort-reward imbalance. Daily and Within-day Psychological and Physiological Assessments", Master‘s, pp.2000
  17. Häubl, G., "Consumer decision making in online shopping environments : The effects of interactive decision aids", Marketing Science, 19(1), pp.1~21 (2000)
  18. Hoffman, D. F., "Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations", Journal of Marketing, 60(4), pp.145~168 (1996)
  19. Hwang, Y. H., "A theory of unplanned travel decisions : Implications for modeling on-the-go travelers", Information Technology & Tourism, 12(3), pp.283~296 (2010)
  20. Jin, M. Z., "An Analysis of Major factors affecting the Intention to use China's Mobile Business -Focusing on TAM Model", Master’s, pp.2011
  21. Jokela G., "Satisfied and dissatisfied at the same time: The ‘Must-Have' and 'Attractive' properties of a user interface", Human-Computer Interaction, 56, pp.120~148 (2005)
  22. Joseph, A., "Interactive Home Shopping : Consumer, Retailer and Manufacturer Incentives to Participate in Electronic Marketplace", Journal of Marketing, 1(61), pp.38~53 (1997)
  23. Kennedy E. H., "A taxonomy of mobile applications in tourism", E-Review of Tourism Research, 10(2), pp.47~50 (2012)
  24. Kim, C. S., "An empirical examination of factors influencing the intention to use mobile payment", Computers in Human Behavior, 26(3), pp.310~322 (2010)
  25. Kim, J. H., "A Study on the Acceptance Intention for Smart Phone: Using an Extended TAM", Master’s, pp.2010
  26. 김상현, "스마트폰 애플리케이션의 서비스특성이 지각된 가치, 사용자 만족 그리고 추천의도에 미치는 영향", 경영교육연구, 26(6), pp.121~142 (2011), 한국경영교육학회
  27. 김성수, "모바일 애플리케이션 이용의도에 관한 실증적 연구", 한국정보기술학회논문지, 9(8), pp.213~228 (2011), 한국정보기술학회
  28. 이세원, "클라우드 스토리지 서비스에 대한 개인 사용자의 선호 요인 및 수용 의도 연구", 석사, 협동과정 기술경영경제정책전공, pp.2014
  29. 이정기, "대학생들의 신문 이용동기와 기술수용모델 변인이 유료 모바일 뉴스 콘텐츠 수용의도에 미치는 영향", 미디어 경제와 문화, 10(3), pp.129~172 (2012), (주)에스비에스[DOI]
  30. 이재신, "확장된 기술수용모델을 이용한 IP-TV의 수용 의도에 영향을 미치는 요인들에 대한 연구", 방송과 커뮤니케이션, 7(1), pp.100~131 (2006), 한국방송학회
  31. 이태민, "모바일 인터넷 서비스 충성도 형성과정의 구조적 관계에서 소비자 지식수준의 조절효과", 상품학연구, 27(3), pp.29~47 (2009), 한국상품학회[DOI]
  32. Lim, B. R., "Factors affecting on users' intention in using social commerce: Based on technology acceptance model", Master’s, pp.2011
  33. Lim, K. H., "A Study on the customer satisfaction to the Mobile Device Characteristics", Journal of Korean Association of Computer and Accounting, 3(1), pp.35~60 (2003)
  34. Lin, J. C., "Towards an Understanding of the Behavioral Intention to Use a Web site", International Journal of Information Management, 20(3), pp.197~208 (2000)
  35. Looney, C. A., "Emerging business models for mobile brokerage services", Communications of the ACM, 47(6), pp.71~77 (2004)
  36. McKinney, V., "The Measurement of Web-Customer Satisfaction : An Expectation and Disconfirmation Approach", Information Systems Research, 13(3), pp.296~315 (2002)
  37. Noh, Y., "Study on acceptance and diffusion of tourism blog - Focused on TAM and IDT", Doctorial, pp.2011
  38. Moon, J. W., "Extending the TAM for a World-Wide-Web context", Information and Management, 38(4), pp.217~230 (2001)
  39. Novak, T., "Measuring the customer experience in online environments : A structural modeling approach", Marketing Science, 19(1), pp.22~42 (2000)
  40. 오선주, "스마트폰 앱 선택요인과 구매요인의 차이에 대한 탐색적 연구", 한국전자거래학회지, 18(4), pp.129~144 (2013), 한국전자거래학회[DOI]
  41. 박종구, "뉴미디어 채택에 관한 통합모델 IAM-NM (Integrative Adoption Model of New Media)", 한국언론학보, 55(5), pp.448~479 (2011), 한국언론학회
  42. Park, E. I., "Determinants of player acceptance of mobile social network games : An application of extended technology acceptance model", Telematics and Informatics, 26(3), pp.310~322 (2013)
  43. 박기남, "모바일 어플리케이션 수용요인: 지각된 위험요인과 Two-Sided 네트워크 효과를 중심으로", 인터넷전자상거래연구, 12(3), pp.207~235 (2012), 한국인터넷전자상거래학회
  44. 박상철, "공동구매형 소셜커머스 이용자의 지속사용의도 결정요인: 제품관여도의 조절효과를 중심으로", Entrue Journal of Information Technology, 12(2), pp.139~154 (2013), 엘지씨엔에스
  45. 박상철, "클라우드 컴퓨팅으로의 사용전환 결정요인에 관한 연구：구글 Docs 사례를 중심으로", 한국IT서비스학회지, 10(3), pp.149~166 (2011), 한국IT서비스학회
  46. Pikkarainen, T., "Consumer Acceptance of Online Banking : An Extension of the Technology Acceptance Model", Internet Research, 14(3), pp.224~235 (2004)
  47. The rise of apps culture, "Purcell, K.", ~ (2010)
  48. Rafaeli, S., "Advancing Communication Science", pp.110~134 (1988), Merging Mass and Interpersonal Processes
  49. Rui, N., "A Comparative Study on Affecting Factors of Mobile Application User's Continuance Intention between Korea and China", Master’s, pp.2013
  50. Ruth, C., "Applying a Modified Technology Acceptance Model to Determined Factors Affecting Behavioral Intention to Adopt Electronic Shopping on the World Wed: A Structural Equation Modeling Approach", Doctoral, pp.2000
  51. 류재홍, "개인용 클라우드 컴퓨팅 사용에 미치는 영향요인 분석", 한국IT서비스학회지, 12(4), pp.319~335 (2013), 한국IT서비스학회[DOI]
  52. 신건권, "상호작용성이 온라인증권거래시스템 HTS의 고객만족도와 충성도에 미치는 영향", 경영교육연구, 26(3), pp.313~332 (2011), 한국경영교육학회
  53. Sohn, S. C., "A Study on Influence Factors of Social Commerce Satisfaction and Dissatisfaction", Master’s, pp.2012
  54. Thompson, S. H., "Intrinsic and extrinsic motivation in internet usage", The International Journal of Management Science, 7(3), pp.41~69 (1999)
  55. Trigueros-Preciado, S. S., "Cloud computing in industrial SMEs : Identification of the barriers to its adoption and effects of its application", Electronic Markets, 23(2), pp.1~10 (2013)
  56. Tussyadiah, I. P., "Mediating tourist experiences : Access to places via shared videos", Annals of Tourism Research, 36(1), pp.24~40 (2009)
  57. Venkatesh, V., "Determinants of perceived ease of use : Integrating control, intrinsic motivation, and emotion into the technology acceptance model", Information Systems Research, 11(4), pp.342~365 (2000)
  58. Venkatesh, V., "A theoretical extension of the technology acceptance model : Four Longitudinal Field Studies", Management Science, 46(2), pp.186~204 (2000)
  59. Vijayasarathy, L. R., "Predicting Consumer Intentions to Use Online Shopping : The Case for an Augmented Technology Acceptance Model", Information Management, 41(6), pp.747~762 (2004)
  60. Wang, "An examination of information services and smartphone applications", Journal of Travel Research, 51(41), pp.371~387 (2012)
  61. Wang, D., "Transforming the Travel Experience: The Use of Smartphones for Travel", Proceedings of the Information and Communication Technologies in Tourism 2013, pp.58~69 (2013)
  62. Wang, D., "An Examination of Information Services and Smart phone Applications", Proceedings of the 16th Annual Graduate Student Research Conference in Hospitality and Tourism, pp.1~11 (2010)
  63. Wang, H. Y., "What Affects Mobile Application Use? The Roles of Consumption Values", International Journal of Marketing Studies, 5(2), pp.11~18 (2013)
  64. Wu, G., "Perceived interactivity and attitude toward web sites", Proceedings of the Conference of the American Academy of Advertising, pp.254~262 (1999)
  65. Yao, Y., "A Compared Research on the Effects of Users' Satisfaction and Continuous Use Attention in Social Commerce Sites: Focusing on Social Commerce Characteristics and Personal Attributers in Korea and China", Master’s, pp.2012
  66. Yoo, C. Y., "Factors Affecting Users' Interactivity with the Web Site and the Consequences of Users' Interactivity", Proceedings of the 2001 Conference of the American Academy of Advertising, pp.53~61 (2001), American Academy of Advertising
  67. Yun, C., "A Study on the Effect of User's Environment and the characteristics of Smart Phone on Acceptance Intention for Smart Phone", Master’s, pp.2011

관련 논문AI추천

모바일 관광정보 특성이 만족 및 행동의도에 미치는 영향: 관광 앱을 사용한 방한 중국인 관광객을 중심으로왕진운, 유형숙한국마이스관광학회 · MICE관광연구2021 · 제21권 제4호방한 중국 관광객의 모바일 여행 앱 이용의도에 관한 연구무윤택, 이종호한국유통과학회 · 유통과학연구2017 · 제15권 제5호모바일 관광애플리케이션의 서비스품질에 따른 소비자의 사용의도에 관한 연구: 기술수용모델(TAM) 중심으로이위, 김문홍관광경영학회 · 관광경영연구2016 · 제20권 제6호모바일 관광 어플리케이션이 사용용이성, 유용성 및 가치만족에 미치는 영향신상준관광경영학회 · 관광경영연구2019 · 제23권 제3호기술수용모델 의 확장을 통한 모바일 관광 앱의 사용의도에 관한 연구이성준, Dai Jing한국유통과학회 · 유통과학연구2015 · 제13권 제10호중국 스마트폰 관광 앱 품질이 행동 의도에 미치는 영향 - 기술수용모델(TAM)을 적용하여 -김혜선, 민보영, 장은용한국호텔리조트학회 · 호텔리조트연구2021 · 제20권 제6호

이 간행물의 다른 논문 (8건)

Study on the Undertaking Mode of High Tech Industry in Anhui Province: Based on the Perspective of Industrial UpgradingShao Mengmengpp. 7-15Effects of Website Characteristics and Delivery Service Quality on Repurchase IntentionWenqian Dai, Jong-Ho Leepp. 17-24Designing a Distribution Network for Faster Delivery of Online Retailing : A Case Study in Bangkok, Thailand송상화, Chompoonut Amchangpp. 25-35Do Firm and Bank Level Characteristics Matter for Lending to Firms during the Financial Crisis?이미혜pp. 37-46자산가격의 결정요인에 대한 실증분석 : 미국사례를 중심으로Hyoung-Kyoo Park, Dong-Bin Jeongpp. 63-72
원문 보기