인도네시아 한인 기업의 언어 사용과 의사소통
Language and Communication in a Korean Company in Indonesia
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This study explores the issues of language and communication in amultinational corporation by analyzing a case of a Korean companycalled Melody located in Java, Indonesia. More specifically, this paperdiscusses (1) Korean staff's strategies to facilitate their communicationwith Indonesian workers in the workplace, and (2) the patterns and valuesof communication in Melody's inter-cultural communication with thelocal. Based on my ethnographic field research in Melody in 2013, thispaper demonstrates how Korean staff members utilize various strategiesto complement their limited linguistic competence in Indonesian. Itdiscusses how the Koreans evaluate and justify their ways ofcommunication in the workplace as being more 'practical' and 'efficient,'the communication style that is believed to contribute to high productivityof the corporation. In the mean time, Indonesian workers value more onrelational communication than the Korean staff's tendency of 'vertical'top-down communication of work directions and confirmation. On theother hand, the inter-cultural communication between Melody and the local residents is often carried out through the company's various CSR(corporate social responsibility) programs. The values of communicationemphasized in such inter-cultural communication and CSR discourses are'education' and 'religion,' emphasizing the values of 'culture,' not those ofpractical and economic benefits. These competing values and attitudestoward language and communication, in turn, demonstrate the ways inwhich different ways of interactions are forced to operate according tovarious contexts in the multinational corporation. Therefore, this studyhighlights the importance of communicative competence, the knowledgeof social appropriateness in using a specific style of language andcommunication as a crucial way of localization and adaptation in atransnational workplace.
Abstract
This study explores the issues of language and communication in amultinational corporation by analyzing a case of a Korean companycalled Melody located in Java, Indonesia. More specifically, this paperdiscusses (1) Korean staff's strategies to facilitate their communicationwith Indonesian workers in the workplace, and (2) the patterns and valuesof communication in Melody's inter-cultural communication with thelocal. Based on my ethnographic field research in Melody in 2013, thispaper demonstrates how Korean staff members utilize various strategiesto complement their limited linguistic competence in Indonesian. Itdiscusses how the Koreans evaluate and justify their ways ofcommunication in the workplace as being more 'practical' and 'efficient,'the communication style that is believed to contribute to high productivityof the corporation. In the mean time, Indonesian workers value more onrelational communication than the Korean staff's tendency of 'vertical'top-down communication of work directions and confirmation. On theother hand, the inter-cultural communication between Melody and the local residents is often carried out through the company's various CSR(corporate social responsibility) programs. The values of communicationemphasized in such inter-cultural communication and CSR discourses are'education' and 'religion,' emphasizing the values of 'culture,' not those ofpractical and economic benefits. These competing values and attitudestoward language and communication, in turn, demonstrate the ways inwhich different ways of interactions are forced to operate according tovarious contexts in the multinational corporation. Therefore, this studyhighlights the importance of communicative competence, the knowledgeof social appropriateness in using a specific style of language andcommunication as a crucial way of localization and adaptation in atransnational workplace.
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