에니어그램 성격 특징이 네일아트 선택과 만족도에 미치는 영향

Abstract

Recently, nail treatment has become popular and common. Therefore, this study studied the effect of enneagram personality traits on nail art selection and satisfaction. The research question is as follows. First, how are the personality characteristics of customers using the enneagram classified? Second, based on both hands, how will the difference between the preference of both hands appear after one hand is treated with nail art generally selected by the consumer and the other hand is treated with nail art that fits the personality characteristics of the Enneagram? Third, how is consumer satisfaction with the nail design of both hands after the procedure? was The research method was targeted at nail salon visitors in Seoul and Gyeonggi-do, in their 20s to 60s. The data collection method used nail art from July 1 to August 31, 2019, the Enneagram Personality Characteristics Test Tool (KEPTI), and satisfaction scale to classify personality and measure satisfaction. For data analysis, frequency analysis, descriptive statistics, reliability analysis, Kai-Care test, and paired t-test were processed with SPSSWIN 21.0 program. The results of the study are as follows: First, the personality characteristics of customers using the Enneagram are type 1(reformer), type6(loyalty), type9(mediator), type2(helper), type7(optimist), type8(leader), 5types(thinkers), 3types(achievers) and 4types(artists) appeared in that order. Second, based on both hands, one hand is generally treated with nail art selected by the consumer, and the other hand is treated with nail art that fits the personality characteristics of the Enneagram. 2, 7, and 9types had the highest romantic image, and 5, 6, and 8types had the highest classical image. Third, as for consumer satisfaction with nail design on both hands after the procedure, the satisfaction applied to personality characteristics was 4.22, and the satisfaction with nail art by selection was 3.77. This study was conducted with the purpose of increasing the satisfaction of the customers receiving the treatment by approaching the nail art preference according to the personality characteristics. In the future, if research is conducted based on the relationship between diversity of color, connection with skin color, and grafting of personal color, higher satisfaction can be expected.