The Effect of Selection Factors on Customer Satisfaction in Hair Salons: Evidence from Customers with Different Enneagram Personality Types
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
The main purpose of this study is to investigate factors that affect the selection of and the satisfaction with hair salons and to examine the effect of the selection factors on the satisfaction factors by Enneagram personality types. In this study, the survey subjects were males and females in their 20s and 30s who lived in Seoul and Gyeonggi province. The most common Enneagram personality type was Type 2 (‘helper’). Reliability testing indicated that all included factors had αvalue greater than 0.6. There were 5 factors that affected the selection of hair salons and 3 factors that affected the satisfaction with hair salons. We used multiple regression analysis to examine the effect of the selection factors on the satisfaction factors by Enneagram personality types. The results indicated that the relation between the selection factors and the satisfaction factors depended on Enneagram personality type. Our results suggest that hair salons should plan their marketing strategies by considering the unique characteristics of their customers’ personalities.
Abstract
The main purpose of this study is to investigate factors that affect the selection of and the satisfaction with hair salons and to examine the effect of the selection factors on the satisfaction factors by Enneagram personality types. In this study, the survey subjects were males and females in their 20s and 30s who lived in Seoul and Gyeonggi province. The most common Enneagram personality type was Type 2 (‘helper’). Reliability testing indicated that all included factors had αvalue greater than 0.6. There were 5 factors that affected the selection of hair salons and 3 factors that affected the satisfaction with hair salons. We used multiple regression analysis to examine the effect of the selection factors on the satisfaction factors by Enneagram personality types. The results indicated that the relation between the selection factors and the satisfaction factors depended on Enneagram personality type. Our results suggest that hair salons should plan their marketing strategies by considering the unique characteristics of their customers’ personalities.
참고문헌 (39)
- Ahn, C. S, "A Study on the Choice Attributes of Water Park", Master’s, pp.2008
- Baek, J. H, "A Study on Effect of Reading Guidance Program based on Enneagram of Personality", Doctoral, pp.2013
- Brown, J. R, "The Structure of Gasoline Retailing", Journal of Retailing, 65, pp.450~470 (1984)
- Choi, J. M, "A Research Study on the Timemanagement Style of Elementary School Students According to Enneagram Personality Types", Master’s, pp.2013
- Don, R. R, "The Wisdom of The Enneagram", pp.1~196 (1999), Bantam Books
- Engel, J. F, "Consumer Behavior", pp.2~18 (1982), Dryden Press
- Eun, Y. H, "Effects of cognitive age and personal character on hair salon selection and customer satisfaction", Master’s, pp.2014
- Huff, D. L, "A Probabilistic Analysis of Shopping Center Trade Areas", Land Economics, 39, pp.81~90 (1962)
- D-Overview and Future Research Direction in Conceptualization and Measurement of Consumer satisfaction and Dissatisfaction, "CS", pp.1977, Hunt, H. K
- Jang, H. J, "Effects on Self-Efficacy and Job Satisfaction by Personality Type of Beauty Industry Workers", Master’s, pp.2016
- Jeon, S. Y, "Development and validation of the clothing consumption attitude type indicator:enneagram personality approach", Doctorate, pp.2013
- Jin, Y. M, "The Actual Uses of Barbershops or Beauty Salons and the Influence of the Service Quality on Customer Satisfaction and Customer Loyalty", Doctorate, pp.2010
- Kang, Y. Y, "A Study on the Factors that Affect Yogis’ Selection of Yoga Center: Focused on the Yoga Center in Seoul", Master’s, pp.2011
- Kim, I. S, "The Effect of Psychological Type, Propensity to the Pursuit of Sense, and Hair Style Behavior on the Selection Beauty Shops", Master’s, pp.2006
- Kim, I. S, "The Influence of Customers’ Personality Types and Beauty Culture Service Qualities upon Customer Satisfaction and Relationship Orientation", Master’s, pp.2010
- Kim, J. M, "Analysis of Marital Quarrels by Their Children Based on Enneagram Personality Types", Master’s, pp.2011
- Kim, M. J, "A Study on the Beauty Service Buying Behavior according to Lifestyle type of Women in their 20s and 30s", Master’s, pp.2007
- Kim, S. H, "A Study on the Relations Between Well-being and Beauty Care by Enneagram Personality Type", Master’s, pp.2006
- Kim, S. K, "The Effects of Enneagram Program on Self Esteem and Human Relationship", Master’s, pp.2006
- 김숙응, "노년층 소비자의 소매점 선택요인에 관한 연구", 기업경영연구, 16(3), pp.205~226 (2009), 한국기업경영학회
- Kim, S. Y, "The Effects of the Selection Attribute of Golf Course on Customer Satisfaction and Reselection Intention", Master’s, pp.2013
- Kim, Y. R, "An Analysis on the Preference of Consumers to the Choice Attributes of Department Stores in Seoul", Master’s, pp.2005
- Lee, J. E, "The Effect of Enneagram Education Program on Self-Esteem, Self-Acceptance and Parental Behavior", Master’s, pp.2002
- Lee, K. E, "A Study on the Distinction in Expressing Self-image in the Picture Based on Mother’s Enneagram Personality Type", Master’s, pp.2009
- Lee, S. H, "Effects of Service Quality on Customer Satisfaction and Psychological Well-being in Indoor Golf Driving Range", Master’s, pp.2017
- Lee, S. Y, "A Study on the Development and Validation of Mothers’ Child-rearing Attitude Scale Based on the Enneagram Personality Types", Doctorate, pp.2007
- Lee, Y. H, "Beauty Services Satisfaction and Revisit Purpose Following Customer’s Personality Types-In Center of DISC Behavior Type", Master’s, pp.2012
- Monroe, K. B, "A Path-Analysis Exploration of Retail Patronage Influences", Journal of Consumer Research, 2, pp.19~28 (1975)
- 박찬권, "이동통신 3사(SKT, KT, LG U+)간 서비스품질, 고객만족도 및 고객충성도, 전환장벽 및 전환의도의 관계 비교: 20대 대학생을 중심으로", 기업경영연구, 24(4), pp.133~171 (2017), 한국기업경영학회
- Park, G. H, "The Study on the Motive of Juvenile Delinquents’ Misdeed by Enneagram Personality Types", Master’s, pp.2011
- Ryu, H, "A Study on the Influence of Customer Satisfaction with Beauty Service Quality on the Commitment", Master’s, pp.2008
- Seo, J. H, "Effects of Leader Trust on Customer Satisfaction and Repurchasing in Sports Center Instructors", Master’s, pp.2017
- Seo, Y. H, "Customer satisfactory of the outside Golf driving range’s service quality and its effect", Master’s, pp.2011
- Shin, N. H, "A Study on the Characteristics of Self-Image of Teachers of Differing Enneagram Types", Master’s, pp.2012
- 송준호, "조직구성원의 성격 특성이 직무만족과 조직시민행동에 미치는 영향: 행복의 매개효과를 중심으로", 기업경영연구, 20(6), pp.45~65 (2013), 한국기업경영학회
- Tse, D. K, "Models of Consumer Satisfaction : An Extension", Journal of Marketing Research, 25, pp.204~212 (1988)
- Westbrook, R. A, "Value-Perception Disparity : An Alternative to the Disconfirmation of Expectations theory of Consumer Satisfaction", Advanced in Consumer Research, 10, pp.256~261 (1983)
- Yu, J. J, "A Study of the Market Segmentation Based on the Coffee Shop : Using Decision Tree Model", The Korea Academic Society of Tourism and Leisure, 11(27), pp.30~32 (2015)
- 윤대수, "미용실의 서비스 품질이 이용고객의 만족도 및 재방문에 미치는 영향", Journal of The Korean Data Analysis Society, 9(1), pp.313~324 (2007), 한국자료분석학회