배너광고 click과 연결된 목표광고에 대한 태도의 상표태도와 구매의도에 대한 영향 연구

참고문헌 (40)

1. "Warmth in Advertising Journal of Consumer Research", pp.365~381 (1986)
2. "Coen Sees 7.3 Percent Ad Spend Gain" (2004)
3. "How Advertising Works on the WWW: Modified Elaboration Likelihood Model", 1(1) (1999)
4. "Copytesting of Advertising on the WWW: Clicking Motivation Profile:Proceedings of the 1998 Conference of American Academy of Advertising", pp.26~36 (1998), Pullman, Washington: American Academy of Advertising
5. "Interactivity as a Measure of Advertising Effectiveness: Antecedents and Consequences of Interactivity in Web Advertising:Proceedings of the 1999 Conference of American Academy of Advertising" (1999), Pullman, Washington: American Academy of Advertising
6. "The Effectiveness of Banner Advertisements: Involvement and Clickthrough", 80(3), pp.623~645 (2003)
7. "Journal of Advertising Research" (1976)
8. "Banner effectiveness tips:Web in Perspective: Advertisement and Response, research report", pp.~10 (1996)
9. "The Power of Feelings in Understanding Advertising Effects Journal of Consumer Research", pp.421~433 (1987)
10. "Online Advertising Perspective" (2002)
11. "Journal of Advertising Research. 23", the answer is(t recall) (1983)
12. "The missing measures of copy testing Journal of Advertising Research. 34", pp.46~56 (1994)
13. "World Wide Web Banner Advertisement Copy testing", 32(7, pp.8) (1998), ~
14. "Commercial Scenarios for the Web: Opportunities and Challenges", 1
15. "Marketing in hypermedia computermediated environments: conceptual foundations", pp.50~68 (1996)
16. "New Metrics for New Media: Toward the Development of Web Measurement Standards" (1996)
17. "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Journal of Consumer Research", pp.404~420 (1987)
18. "Effects of Online Ads on Branding" (2003), ARF, MSN and Dynamic Logic
19. Ko, Hanjun, "Internet Uses and Gratifications: A Structural Equation Model of Interactive Advertising" (2004), accepted[DOI]
20. "A Review of Advertising Testing Methods Current Issues and Research in Advertising." (1983)
21. "Affective and Cognitive Antecedents of Attitude toward the Ad", pp.45~63 (1985), Lawrence Erlbaum and Associates
22. "Attitude toward the Ad as a Mediator of Advertising Effectiveness in Advances in Consumer Research Association for Consumer Research", pp.532~539 (1983)
23. "Testing Competing Theories of Advertising Effectiveness via Structural Equation Models", pp.70~75 (1983)
24. "Interactivity is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site:Proceedings of the American Academy of Advertising", pp.71~78 (2000), East Lansing, MI:Michigan State University
25. "Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity", 31, pp.29~42 (2002)
26. "PayPerTrick: Half Of All Ad Clicks Deemed Fraud" (2004)
27. "Why Traditional Media Accountability Doesn’t Add Up" (2004)
28. "More CPCs" (2001)
29. "Theoretical and Methodological Issues in Developing an Individual Level Model of Advertising Effects." (1986), Praeger Publishing Co. 172- 196.
30. "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude Journal of Marketing Research", pp.35~53 (1981)
31. "How Many Online" (2003), NUA Ltd.
32. "Consumer Responses to Advertising the Effects of Ad Content and Attitude toward the Ad on Viewing Time Journal of Consumer Research" (1991)
33. "World Online Ad Revenue Well Behind U.S.- But Growing; Jupiter to Release World Advertising Numbers at MILIA Today" (2001)
34. "The Association Model of the Advertising Communication Process Journal of Advertising. 11", pp.3~15 (1982)
35. "The Developing Detachment of Advertising Research from the Study of Advertisers' Goals Current Issues and Research in Advertising." (1985)
36. "IAB Internet Advertising Revenue Report" (2003), the Interactive Advertising Bureau=IAB
37. "Viewing Through vs. Clicking Produced More Conversions" (2004)
38. "Journal of Advertising Research" (1982)
39. "Attitude toward the Ad as a Mediator of Consumer Brand Choice Journal of Advertising", pp.9~15 (1981)
40. "WebTrack Advertisers Scoreboard:WebTrack: Online Advertising Monthly" (1999), Jupiter Communications

관련 논문AI추천