대학생의 독서태도와 미디어 활용에 관한 연구

Abstract

This study examined the relationship among book-reading, mass media, and on-line media. More specifically, it investigated how college students would understand, perceive and evaluate the relationship between reading and media. Data were collected from 4-year college students from May 13 to May 14, 2007. An analysis showed the following results: First, female students had a higher level of reading satisfaction than male students. Second, male students referred to TV or newspapers in the selection of books, while female students depended upon the bestseller list. Third, female students used on-line bookstores and libraries more often than male students did. Forth, male students counted ‘time pressure’ and ‘the lack of habit’ as major reading barriers more frequently than female students. Fifth, female students, compared to male students, would perceive ‘teachers', reading educations’ and ‘library's reading skill development programs’ as important policies for reading activation. Finally, across the gender, it was pointed that ‘book information by on-line sites and newspapers’ and ‘reading education programs’ would contribute to the expansion of reading population.