공유물류 플랫폼을 통한 중소 물류기업의 시그널링 전략
The Logistics Platform with Signaling against the Information Asymmetry
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This study explores how the small and medium-sized enterprises(SMEs) which provide logistics service could strengthen competitiveness and raise their market power through decreasing opportunity cost caused by information asymmetry. We assume that a consumer has a heterogeneity of preference for logistics service quality, but the SMEs gain a discount of service level provided. The benchmark model faces two types of companies to offer their maximized profit under the Cournot competition. We allow for the possibility that SMEs use the signaling to notice their quality level. The result suggests, firms having high service quality increase sales and profit under specific price criteria by signaling. We also consider an information-sharing platform that guarantees the perfect transparency of the level of service quality and plays a critical role. Our result shows that SMEs qualified as a high level of logistics service expand market share.
Abstract
This study explores how the small and medium-sized enterprises(SMEs) which provide logistics service could strengthen competitiveness and raise their market power through decreasing opportunity cost caused by information asymmetry. We assume that a consumer has a heterogeneity of preference for logistics service quality, but the SMEs gain a discount of service level provided. The benchmark model faces two types of companies to offer their maximized profit under the Cournot competition. We allow for the possibility that SMEs use the signaling to notice their quality level. The result suggests, firms having high service quality increase sales and profit under specific price criteria by signaling. We also consider an information-sharing platform that guarantees the perfect transparency of the level of service quality and plays a critical role. Our result shows that SMEs qualified as a high level of logistics service expand market share.
참고문헌 (43)
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