본문 바로가기
KERD
논문KCI 등재

An E-information Searching-Generating Model for Festival Visitors

Lee, Chang-Kil
여가문화학회 (Society For Leisure And Culture Studies)|2008.07|여가학연구 (Journal of Leisure Studies)|제6권 제1호|pp. 35-64|DOI 10.22879/slos.2008.6.1.35

0

조회

0

다운로드

0

인용

0

참고문헌

키워드

Internetinformation searchinvolvementprior knowledgeinformation generatingword of mouthword of mouseopinion leadershipinternal search
주제분류학제간연구

초록

Without question, the Internet is influencing and will have more power in relation to information searching-generating behaviour. However, few models have been applied to E-informational behaviour in the context of tourism and festivals. Therefore, this article will develop a theoretical E-informational behaviour model for festival visitors by way of critiquinginformational behaviour theories in the context of tourism, marketing and consumer behaviour. Prior knowledge (Familiarity and Expertise), involvement, internal searching related to festivals and prior knowledge (Familiarity and Expertise), and the involvement of the Internet are identified as determinants that influence the E-informational searching-generating behaviour of festival visitors. In other words, the proposed model acknowledges two factors, which are festivals and the Internet, to better understand informational search behaviour in the cyber world. The model suggested in the article is not empirically tested yet but will be in the future.

Abstract

Without question, the Internet is influencing and will have more power in relation to information searching-generating behaviour. However, few models have been applied to E-informational behaviour in the context of tourism and festivals. Therefore, this article will develop a theoretical E-informational behaviour model for festival visitors by way of critiquinginformational behaviour theories in the context of tourism, marketing and consumer behaviour. Prior knowledge (Familiarity and Expertise), involvement, internal searching related to festivals and prior knowledge (Familiarity and Expertise), and the involvement of the Internet are identified as determinants that influence the E-informational searching-generating behaviour of festival visitors. In other words, the proposed model acknowledges two factors, which are festivals and the Internet, to better understand informational search behaviour in the cyber world. The model suggested in the article is not empirically tested yet but will be in the future.

참고문헌 (59)

  1. AHONEN, T. T., "Communities Dominate Brands, London, Futuretext" (2005), Futuretext
  2. ALBA, J. W., "Dimensions of Consumer Expertise", Journal of Consumer Research, 13, pp.411~454 (1987)
  3. AVERY, R., "Determinants of search for nondurable goods: an empirical assessment of the economics of information theory", Journal of Consumer Affairs, 30, pp.390~420 (1996)
  4. BANISTER, J., "Word of Mouse - The New Age of Networked Media" (2004), Agate
  5. BEATTY, S. E., "External search effort: Investigation across several product categories", Journal of Consumer Research, 14, pp.83~95 (1987)
  6. BLACKWELL, R. D., "Consumer behaviour 10th, Mason" (2006), Thomson Business and Economics
  7. BRUCKS, M., "The Effects of Product Class Knowledge on Information Search Behavior", Journal of Consumer Research, 12, pp.1~16 (1985)
  8. CELSI, R. L., "The Role of Involvement in Attention and Comprehension Processes", Journal of Consumer Research, 15, pp.210~224 (1988)
  9. CHATTERJEE, P., "Online Review: Do consumers use them", Advances in Consumer Research, 28, pp.129~133 (2001)
  10. CHO, S., "Impact of the high-speed Internet on user behaviours: case study in Korea", Internet Research: Electronic Networking Applications and Policy, 13, pp.49~60 (2003)
  11. CORRY, W., "Demystifying Blogs-Embracing Objective communication", Annual Conference (2006), Market Research Society
  12. COUPEY, E., "Product Category familiarity and preference construction", Journal of Consumer Research, 24, pp.459~468 (1998)
  13. DUHAN, D. F., "Influences on Consumer Use of Word-of-Mouth Recommendation Sources", Journal of the Academy of Marketing Science, 25, pp.283~295 (1997)
  14. EASTMAN, J. K., "Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes", Journal of Marketing Management, 18, pp.259~285 (2002)
  15. ENGEL, J., "Consumer behavior" (1995), Dryden
  16. EVANS, M., "Consumer Behaviour" (2006), John Wiley & Sons. Ltd.
  17. FLYNN, L. R., "The King and Summers opinion leadership scale: Revision and refinement", Journal of Business Research, 31, pp.55~64 (1994)
  18. FODNESS, D., "Tourist information search", Annals of Tourism Research, 24, pp.503~523 (1997)
  19. FODNESS, D., "model of tourist information search behaviour", Journal of Travel Research, 37, pp.220~230 (1999)
  20. GEISSLER, G. L., "Consumer Perception of the World Wide", Advances in Consumer Research, 25, pp.386~392 (1998)
  21. GELB, B. D, "Adapting to word of mouse", Business Horizons, 45, pp.21~25 (2002)
  22. GILLY, M., "A dyadic study of Interpersonal Information Search", Journal of Academy of Marketing Science, 26, pp.83~100 (1998)
  23. GROSS, M. J., "An empirical structural model of tourists and places: Progressing involvement and place attachment into tourism Tourism Management", ~ (2008)
  24. GURSOY, D., "Development of Travellers' Information Search Behavior Model" (2001), Virginia Polytechnic Institute and State University
  25. GURSOY, D., "Prior Product Knowledge and Its Influence on the Traveler's Information Search Behavior", Journal of Hospitality & Leisure Marketing, 10, pp.113~131 (2003)
  26. GURSOY, D., "An integrative model of tourists’information search behaviour", Annals of Tourism Research, 31, pp.353~373 (2003)
  27. GURSOY, D., "Travelers' prior knowledge and its impact on their information search behavior", Journal of Hospitality & Tourism, 28, pp.66~94 (2004)
  28. HIRSCHMAN, E., "Motives Underlying Marketing Information Acquisition and Knowledge Transfer", Journal of Advertising, 11, pp.25~31 (1982)
  29. JOHNSON, E. J., "Product Familiarity and Learning New Information", Journal of Consumer Research, 11, pp.542~550 (1984)
  30. JUN, S. H., "Relationships between Travel Information Search and Travel Product Purchase in Pretrip Contexts", Journal of Travel Research, 45, pp.266~274 (2007)
  31. KAPFERER, J.-N., "Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement", Journal of Advertising Research, 25, pp.48~56 (1985)
  32. KAPFERER, J.-N., "Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement", Psychology & Marketing, 10, pp.347~355 (1993)
  33. KATZ, E., "Personal Influence New Brunswick and London" (2006), Transaction Publishers
  34. KERSTETTER, D., "Prior knowledge, credibility and information search", Annals of Tourism Research, 31, pp.961~985 (2004)
  35. KING, C. W., "Overlap of Opinion Leadership Across Consumer Product Categories", Journal of Marketing Research, 7, pp.43~50 (1970)
  36. KLEIN, L. R., "Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles", Journal of Interactive Marketing, 17, pp.29~49 (2003)
  37. LAKE, D., "Americans go online for travel information. June 14", CNN, ~ (2001)
  38. LAZARSFELD, P. F., "The people's Choice" (1994), Columbia University
  39. LYONS, B., "Opinion leadership in a computer-mediated environmen", Jouranal of Consumer Behaviour, 4, pp.319~329 (2005)
  40. MITCHELL, A., "The Assessment of Alternative Measures of Consumer Expertise", Journal of Consumer Research, 23, pp.219~239 (1996)
  41. MOORTHY, S., "Consumer information search revisited: Theory and empirical analysis", Journal of Consumer Research, 23, pp.263~277 (1997)
  42. MYERS, J. H., "Dimensions of Opinion Leadership", Jouranal of Marketing Research, 9, pp.41~46 (1972)
  43. NEWMAN, J. W., "Measuring prepurchase information seeking", Journal of Consumer Research, 2, pp.216~222 (1975)
  44. PARK, D., "The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement", International Journal of Electronic Commerce, 11, pp.125~148 (2007)
  45. PUNJ, G. N., "A Model of Consumer Information Search Behavior for New Automobiles", Journal of Consumer Research, 9, pp.366~380 (1983)
  46. RAITZ, K., "A note about information sources for preferred recreational environments", Journal of Travel of Research, 27, pp.45~49 (1989)
  47. RODGERS, S., "Internet Motives of Users in the United States, United Kingdom, Austrlia, and Korea: A Cross- Cultural Replication of the WMI", Journal of Interactive Advertising, 6, pp.79~89 (2005)
  48. SCHMIDT, J. B., "A Proposed Model of External Consumer Information Search", Jouranal of the Academy of Marketing Science, 24, pp.246~256 (1996)
  49. SNEPENGER, D. J., "Information search strategies by destination-naïve tourists", Jouranal of Travel Research, 29, pp.13~16 (1990)
  50. SRINIVASAN, N., "Review of Marketing 1990: Pre-purchase external search for information" (1990), American Marketing Association
  51. SRINIVASAN, N., "An Empirical Test of a Model of External Search for Automobiles", Journal of Consumer Research, 18, pp.233~242 (1991)
  52. STIGLER, G. J., "The Economics of Informatio", The Journal of Political Economy, 69, pp.213~225 (1961)
  53. SUN, T., "Online word-of-mouth(or mouse): An exploration of its antecedents and consequences", Journal of Computer-Mediated Communication, 11, pp.1104~1127 (2006)
  54. VERHAEGHE, A., "A new approach for measuring buzz: word of mouth and word of mouse" (2007), Worldwide Multi Media Measurement (WM3)
  55. VOGT, C. A., "Expanding the functional information search model", Annals of Tourism Research, 25, pp.551~578 (1998)
  56. WHYTE, W., "The web of word-of-mouth" (1954), Fortune
  57. WOODSIDE, A., "Vacation Planning Segments: Self Planning vs. Users of Motor Club and Travel Agents", Annals of Tourism Research, 7, pp.385~393 (1980)
  58. YOON, S., "Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media", Journal of Advertising Research, 41, pp.53~60 (2001)
  59. ZAICHKOWSKY, J. L., "Measuring the Involvement Construct", Journal of Consumer Research, 12, pp.341~352 (1985)

관련 논문AI추천

2014-2015 부산차이나타운특구 문화축제 방문객의 정보원천 분석정호균, 조명환한국마이스관광학회 · MICE관광연구2016 · 제16권 제2호The Moderating Effect of Past Visit Experience on Festival Service Quality, Satisfaction and Behavioral Intentions: A Case of Jinju Namgang Yudeung Festival호정, 박양우, 정강환한국상품학회 · 상품학연구2010 · 제28권 제1호축제 방문동기, 사전지식, 관여도가 태도 및 행동의도에 미치는 영향에 관한 연구: 중국하얼빈국제빙설축제를 중심으로권기준, 김성범경영경제연구소 · 아태비즈니스연구2022 · 제13권 제1호The Effect of Festival Staff’s Communication Style on Visitor’s Satisfaction, Brand Trust, and Behavioral Intentions전상미한국마이스관광학회 · MICE관광연구2018 · 제18권 제4호온라인 구전정보 특성이 정보 신뢰 및 축제 방문 의도에 미치는 영향김판영, 지진호한국외식산업학회 · 한국외식산업학회지2021 · 제17권 제2호온·오프라인 정보원천이 전시·컨벤션에서 지각된 유용성과 만족에 미치는 영향 : 감정적 관여의 매개효과구철모, 김종철, 이선영, 정남호한국지식경영학회 · 지식경영연구2015 · 제16권 제2호

이 간행물의 다른 논문 (5건)

The Search for Creative Networks in Guanxi Land: A Study of Social Networking related to Shanghai Expo 2010Lee, Yu-Hsuanpp. 7-34일(Work)에서의 플로우 경험과 여가욕구의 관계분석한범수, 김희영, 김홍일pp. 65-84여가연구의 사회과학적 방법론 모색: 이념형적 여가유형을 중심으로박선권pp. 85-99경제위기이후 노동시간의 유연화에 따른 일상 및 여가 시간표의 변화김영선pp. 101-120한국 레저보트 산업의 환경 분석옥성삼pp. 121-140
원문 보기