슈퍼 세일즈맨의 죽음 - 리커창 총리의 대외활동 보도를 중심으로 -

Abstract

Premier Li Keqiang was once dubbed the “super salesman” because of his aggressive outreach to promote the export of China’s production capabilities overseas. This was because his active outreach helped drive the export of China’s production capabilities overseas, but his public presence has become less and less effective. This study collects People’s Daily articles reporting on Li Keqiang’s official activities and work during Xi Jinping’s first decade in power to examine the changes in Li Keqiang’s work. During the first term, the People’s Daily’s coverage of Premier Li Keqiang described his activities and work, but did not emphasize that they were in accordance with the decisions of the Communist Party and the guidance of General Secretary Xi Jinping. Under his authority, Li Keqiang has agreed and implemented various cooperation projects with ASEAN, Northeast Asia, SCO member states, CEE, and the EU. It was around 2016-2017 that this reporting changed. The election of Trump, coupled with a heightened sense of external crisis and Xi Jinping’s preparations for a second term, created a favorable environment for power concentration, which was exacerbated by the COVID-19 pandemic. The greater the influence of Xi’s guidance on Li Keqiang’s work, the more Li Keqiang’s work has been focused on the domestic economy and social sectors, away from traditional external activities, and within the framework of Xi’s guidance.