온라인 팬덤 개체의 기술 이미지 코드와 포스트프로덕션의 확장 가능성

Abstract

This study expands Nicolas Bourriaud’s ‘post-production’ to study the dynamics of online fandom that emerged in digital era. To this end, we first want to look at (im)material technological images, in which traditional images and texts are dismantled, as new communication codes. Based on this discussion, we examine the characteristics of online fandom communication and then discuss the post-production process of technical images as codes produced by online fandom entities. Specifically, we will look at the technical images of YouTube and Instagram produced by fandom entities as digital entities, rather than as a collective, official online fandom community. As is well known, the emergence of SNS (Social Network Services) is expanding the collectivity of fandom into individuality. Accordingly, this paper focuses on the fact that the post-production of online fandom entities that are active separately from the official fandom community show the aspect of so-called ‘post-creator’. Therefore, going beyond the previously conducted research on the collective nature of fandom, we will reveal that the independent production process of online fandom entities falls under the category of post-production. As post-creators, online fandom entities are creative beings who exercise their intellectual abilities across the real and virtual worlds, and their dynamic performativity produces and discovers richer worlds. In this way, this study seeks to position the creative acts and ontological status of online fandom entities, which have emerged as new subjects of popular culture in the digital era, through the concepts of post-production and post-creator.