팬덤의 우상숭배 연구
A Study on the Idolatry of Fandom
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초록
문화자본주의 시대의 도래와 함께 인터넷에 기반을 둔 소셜 미디어의 등장은 일상생활은 물론 아이돌을 추종하는 팬덤 문화를 새롭게 형성했다. 바로 대중문화를 생산, 전파, 소비하는 방식에 큰 변화가 생겼기 때문이다. 아이돌을 향한 팬덤의 우상 숭배는 욕구, 사회 정체성, 상호작용에 따른 사회문화적 현상이다. 문화의 다양성이 폭발하고, 소셜 미디어가 확장되는 배경 속에서 대중들은 자본과 매체들이 생산한 문화적 우상숭배 현상에서 벗어나기 어렵다. 팬덤 문화는 팬덤을 조직하고 끊임없이 의식화하면서 강화된다. 이러한 강화작용은 팬덤 문화에서 필연적 결과이다. 이에 연구자는 팬덤의 심리적 메커니즘과 새로운 미디어에 따른 우상숭배 현상을 통해 팬덤의 문화현상을 분석하고, 미래가치를 탐색하고자 하였다.
Abstract
With the advent of the era of cultural capitalism, digital technology network-based social media has not only changed our daily lives, but also formed a fandom culture of idolatry. The social media represented by digital technology and capital operation has changed the public culture production and communicational means, Especially in the concept of the whole public culture consumption. The socio-cultural phenomena of idolatry which brought about by the combined effects of Needs, Social Identity, and Interaction Ritual. Now days people are living in the society where there are ubiquitous social media and multi-cultures. The idolatry stem from capital controls and liberal media public, Public is hardly to escape from these influences. Fan culture prosperity, Fan club will along with its growing team spirit and professional awareness. In this regard, the researcher hopes to explore the future value of fandom culture by analyzes the psychological mechanism of fans and idolatry phenomena of the new media era.
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