한류드라마와 동아시아 문화정체성 - SBS 드라마 '별에서 온 그대'를 중심으로

Abstract

This paper tried to analyze the scenes of the SBS drama "My Love From Another Star", and to explore its significant role in the new Hallyu boom in China. To this end, I examined closely how the drama, "My Love From Another Star" were accepted in China, based on the reactions of Chinese media and viewers. China's political committee and the media understood the popularity of this drama as 'the result of cultural fusion and conflict' and analyzed the Chinese woman's fantasy is in the drama "My Love From Another Star" in the instability of the transition in Chinese society. Also, they thought that the core and spirit of Korean dramas is the sublimation of traditional culture. Since then, China has strengthened restrictions on Internet broadcasting, including importing foreign dramas, contents and TV broadcasting time. This drama actively displayed the culture of Confucianism, Buddhism, and 'Chinese character cultural sphere', which contributed to the popularity of Hallyu dramas in East Asia. What distinguishes it from he previous Hallyu dramas is that it restored past time and space, and incorporated it into the present with sophisticated modern technology. A variety of devices that inspires the cultural empathy of the Chinese displayed in this drama. The drama is a story about the meeting and separation between an alien, Do Min-joon who lived in the Joseon Dynasty period and Cheon Song-yi, a famous Hallyu actress in the present but lived as a grass widow of Joseon in the past life. This drama blurs the borders with viewers through the traditional narrative style, storytelling and unite the visible and invisible worlds together through the 'the process of being a person' of Do Min-joon, the universe that was transformed into divine beings. However, it is worth noting that the actual filming location of the drama is revealing very specific locations. The title scene, which Do Min-joon was watching the appearance of Gangnam, Seoul changing from the middle of the field to the city of Seoul, is quickly drawn to a computer graphic. The title scene, which shows the integration of time, presents Korea that experienced the modernization process. In this drama, Chinese culture is viewed as one of Korea's local cultures without borders. The exhibit gave the Chinese people a buffer effect in accommodating the rapidly evolving American globalization system, but It was also used as a wake-up call for Sinocentrism. As a result, Korea's mixed identity plays a critical role in bringing about the booming popularity of hallyu as a cultural buffer zone in East Asia.