상설공연장의 역할과 미래전망 - 워커힐극장을 중심으로 -

Abstract

This study is to identify main factor of the failure as to what was the problem by analyzing the cause that has led to dissolution of theatres, targeting Walkerhill theatre, and also analyzing successful factor of future permanent theatres. The method of study is based on ‘Walkerhill, history of 30 years’, various internet articles and researcher’s personal experience of having worked as a performer at a theatre, and this paper can be basic research data of Walkerhill theatre since there has not been any former research on that subject. Examining the factors that caused the dissolution of theatres, such factors include slowdown in sales, lack of marketing strategy to attract foreigners, expensive price of tickets compared to other performances of different genres, and unclear targeting of audience. In addition, due to lack of tourist facilities, utilization rate decreased which had negative effect on management of theatres. The result of study for vitalization of permanent theatres that has been concluded by the factors of failure of Walkerhill theatre is as in the following. First, it should produce pieces of art with degree of completion using themes and subjects that audience can easily approach to by creating performances of various genres. Second, it should focus more on attracting tourists by making representative performances in every sightseeing city so that watching a show can be part of a tourist route. Third, the number of theatres should be increased so that more people who wish to work in the field have opportunity to do so. Therefore, permanent theatres should be developed into great tourist facilities that lure our cultural tourists and should have positive effects on children education by informing our traditional performances.