충주문화재 야행(夜行) 활성화 방안 연구

Abstract

The purpose of this study is to examine the development direction and sustainability of the Chungju(City) Cultural Heritage Night Trip held by the Chungju Jungwon Cultural Foundation in Chungbuk Province through literature research and case studies. The Chungju Cultural Heritage Night Trip is different from other local governments in that it is planned and operated directly by the Chungju Jungwon Cultural Foundation, which is an important aspect in that it allows us to pursue the will of the local government and the role of the regional cultural foundation together. The Chungju Cultural Heritage Night Trip was selected as a cultural heritage night trip project in 2021 and was held three times in a row from 2022 to 2023. The purpose is to promote cultural projects utilizing the cultural heritage of the region, focusing on tangible and intangible historical and cultural assets located in Chungju City, to increase understanding of the historical and geographical cultural assets of Chungju City, and to widely publicize the historical and cultural excellence of the Chungju region. The main program of the night trip is composed of a total of 8 items, including night view, night road, night history, night story, night painting, night food, night market, and night lodging. Chungju Jungwon Cultural Foundation's Chungju Cultural Heritage Night Trip was selected as a Chungbuk cultural heritage night trip project implemented by the Cultural Heritage Administration, and it is time to reexamine the overall situation as it has become an opportunity to activate it as a night-time specialized program that can represent the region. Through the Chungju Cultural Heritage Night Trip, we will examine its sustainability and discuss its future value as a night trip and ways to activate it as a high-quality cultural heritage night trip. To this end, we will investigate the visitors' responses and satisfaction with the Chungju Cultural Heritage Night Trip Program and seek ways to improve and develop the Chungju Cultural Heritage Night Trip Program so that it can be differentiated from other regions.