기업간 관계 특성이 성광에 미치는 영향에 관한 연구
A Study on the Performance and the Characteristics of Interfirm Relationship
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본 연구는 기업간의 협력이라는 관점에서 기업의 활동을 살펴보았으며 특히 거래비용이론, 자원거점이론이라는 시각에서 기업간 관계특성이 성과에 미치는 영향을 연구하였다. 실증 대상으로는 방문판매 산업을 선정하였으며 성과에 영향을 주고 기업간 관계특성을 설명해 줄 수 있는 요인으로 자산 특수성, 지식 공유, 신뢰를 선정하였다. 실증 결과 자산 특수성에서는 물적 자산 특수성이 성과에 유의한 영향을 미치는 것으로 나타났다. 지식 공유에서는 교육, 정보 공유, IT 활용도가 성과에 유의한 영향을 미치는 것으로 검증되었다. 또한 신뢰 역시 유의한 영향을 주는 것으로 확인하였다.
Abstract
This study is to research on the characteristics of interfirm relationship. On the basis of theoretical and empirical researches related to transaction costs, resource-based view perspective, hypotheses were formulated to test the characteristics of the relationship between headquarter and branches empirically. For the empirical data of this study, 141 branch managers of direct selling were selected as subjects, and data were collected through interviews and surveys. The results show that physical asset specificity has positive relationship with the performance. In knowledge sharing, education, information sharing, and the degree of IT utilization also had positive relationship with the performance. Finally, trust was statistically significant.
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