〈펜트하우스〉가 쏘아올린 ‘위험한’ 공 - 방송환경 변화에 따른 지상파 방송국 생존 방식이 지닌 의미

Abstract

The purpose of this thesis is not to analyze the text of the drama <Penthouse>, but to deal with <Penthouse> from the perspective of examining the strategy of terrestrial waves responding to changes in the broadcasting environment. Changes in the domestic broadcasting environment provided conditions for terrestrial, cable, and non-terrestrial channels such as long-distance channels to be placed in an almost equal position. Cable broadcasters such as tvN and comprehensive programming channels could not compete with terrestrial broadcasters in the audience rating competition in the past. However, due to changes in the broadcasting environment, cables and comprehensive channels now occupy an equal position with terrestrial broadcasting stations in differentiated materials, topics, audience ratings, and fandom. In addition, the emergence of OTT service has created a new environment that has not been experienced before, not only for terrestrial broadcasting stations but also for non-terrestrial broadcasting stations. Netflix, the representative of OTT, has secured competitiveness through'combination of content and technology' and'drastic and continuous investment and production in original content'. The production of original content with overwhelming capital power and the use of content-related data based on technology that combines artificial intelligence and human resource show that Netflix's market power will be enormously expanded in the future. The rapidly changing broadcasting environment is very disadvantageous for terrestrial broadcasters. <Penthouse>, which was recently aired in popularity by terrestrial broadcasters, is in the genealogy of the soap-opera, but the use of 'viewing events' and 'meta reasoning' can be understood as one of the ways in which they survive in a changed environment. The rapid development of the drama makes viewers less aware of the laxity of the narrative, while concentrating on the so-called “viewing events” that “guessing” what will happen next. Due to the probability of the narrative sacrificed due to frequent reversals, the viewer's viewing grammar was destroyed, resulting in a result of recommending a bizarre way of viewing. The essence of the interest and pleasure you feel while watching <Penthouse> is the pleasure of guessing what the next event will be in the development of the play. Therefore, this method inevitably takes on the character of a kind of 'meta reasoning' that infers what the artist's idea is. <Penthouse>, which is a transformed soap-opera, may be a product of a deformed form created by a broadcasting environment undergoing rapid changes in content production and consumption patterns, and a strategy on the edge of a terrestrial wave that must survive these changes.