지속가능한 업사이클링 니트웨어 구매동기와 소비자 만족도에 관한 연구
A Study on Sustainable Upcycling Knitwear Purchasing Motivation and Customer Satisfaction
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The purpose of this study is to investigate the purchase motivation of sustainable upcycling knitwear and the effect of sustainable upcycling knitwear’s purchase motivation on consumer satisfaction. The results of the study are as below. The following motivation factors of sustainable upcycling knitwear purchase were analyzed: sustainable knitwear quality, variety of sustainable knitwear, value of sustainable knitwear, and convenience of purchase. The quality of sustainable knitwear and the value of sustainable knitwear had a positive effect on consumer satisfaction. According to the demographic variables, there was a difference in knitwear purchase motivation and consumer satisfaction in different ages of 20s and 30s. This study suggests practical measures for the sustainable production of upcycling knit products. In particular, waste clothing of textile products are reused and the remaining stock after recycling is discarded as waste, but in case of upcycling knitwear, almost all parts are reused. Since it is recyclable, it has the characteristic that it can be reborn as an ethical fashion with zero waste. Through using recycled yarn and materials, upcycling knitwear will satisfy consumers with its unique rarity and handicraft originality with design ideas that fit the values and trends of the times.
Abstract
The purpose of this study is to investigate the purchase motivation of sustainable upcycling knitwear and the effect of sustainable upcycling knitwear’s purchase motivation on consumer satisfaction. The results of the study are as below. The following motivation factors of sustainable upcycling knitwear purchase were analyzed: sustainable knitwear quality, variety of sustainable knitwear, value of sustainable knitwear, and convenience of purchase. The quality of sustainable knitwear and the value of sustainable knitwear had a positive effect on consumer satisfaction. According to the demographic variables, there was a difference in knitwear purchase motivation and consumer satisfaction in different ages of 20s and 30s. This study suggests practical measures for the sustainable production of upcycling knit products. In particular, waste clothing of textile products are reused and the remaining stock after recycling is discarded as waste, but in case of upcycling knitwear, almost all parts are reused. Since it is recyclable, it has the characteristic that it can be reborn as an ethical fashion with zero waste. Through using recycled yarn and materials, upcycling knitwear will satisfy consumers with its unique rarity and handicraft originality with design ideas that fit the values and trends of the times.
참고문헌 (14)
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