The Relationship between the impact of Alleyways Festival Attributes on Visitors’Satisfaction and Loyalty in Gamcheon Culture Village, Busan
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초록
The purpose of this study is to investigate the influence of festival attributes on visitors' satisfaction and the effect of visit satisfaction on festival loyalty. The relationship between the variables. As a result of the analysis, it is found that the preservation of the original preservation of traditional houses in specific areas has a meaning as a festival venue. Also, festival attributes such as food, programs, facilities and social infrastructure have had a significant impact on customers' participation in the festival. However, informational service attributes are found to have a somewhat lower effect on food, program, facilities and infrastructure than social infrastructure attributes, but they still have a significant effect on alley festival satisfaction, and satisfaction with visitors' The results are summarized as follows.
Abstract
The purpose of this study is to investigate the influence of festival attributes on visitors' satisfaction and the effect of visit satisfaction on festival loyalty. The relationship between the variables. As a result of the analysis, it is found that the preservation of the original preservation of traditional houses in specific areas has a meaning as a festival venue. Also, festival attributes such as food, programs, facilities and social infrastructure have had a significant impact on customers' participation in the festival. However, informational service attributes are found to have a somewhat lower effect on food, program, facilities and infrastructure than social infrastructure attributes, but they still have a significant effect on alley festival satisfaction, and satisfaction with visitors' The results are summarized as follows.
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