일본 근세 광고문학과 슌스이닌조본에 보이는 광고의 역할
Early modern Japan Advertising literature and The role of advertising in Ninjobon
0
조회
0
다운로드
11
인용
0
참고문헌
키워드
초록
The first purpose of Literature as promotional items, such as the 'keibutsubon',is the ads. The contents and organization work for the ads too. Attractive charactersin 'syunnsui ninjobon', use things and places that set the advertising products andrestaurants, along with the effect of raising the reality of the work. Syunsui'stechniques to the reader of these novels just feel like that's happening now is actually. It was important to Syunsui. Because Syunsui ninjobon has a background of thesame time zone as the reader, Same character can appear in the works of other. By it, the reader is easy to take the work of another.
Abstract
The first purpose of Literature as promotional items, such as the 'keibutsubon',is the ads. The contents and organization work for the ads too. Attractive charactersin 'syunnsui ninjobon', use things and places that set the advertising products andrestaurants, along with the effect of raising the reality of the work. Syunsui'stechniques to the reader of these novels just feel like that's happening now is actually. It was important to Syunsui. Because Syunsui ninjobon has a background of thesame time zone as the reader, Same character can appear in the works of other. By it, the reader is easy to take the work of another.
참고문헌 (20)
- 浅埜晴子, "景物本考", 近世文芸, pp.55~57 (2004)
- 加藤圭, "文芸表現と宣伝手法―江戸歌舞伎辻番付の場合―", 学習院大学人文科学論集, pp.146~ (2001)
- 岸文和, "広告・宣伝の行為論―戯作テクストで仙女香を販売する―", 文化学年報, pp.83~ (2003)
- 九鬼周造, "｢いき｣の構造", pp.196~ (1967), 岩波書店
- 神保五彌, "為永春水の研究", pp.91~ (1964), 白日社
- 長友千代治, "近世貸本屋の研究", pp.172~155 (1982), 東京堂出版
- 花岡淳二, "江戸時代の広告文学", 書物展望, pp.453~ (1939)
- 花咲一男, "坂本氏⋅仙女香図説", 化粧文化, 4, pp.46~ (1981)
- 前田愛, "近代読者の成立", 前田愛著作集, 2, pp.287~288 (1987), 筑摩書房
- 拙稿, "春水人情本における広告の役割―『娜真都翳喜(たまつばき)』を中心に―", 国語と国文学, 8, pp.46~ (2011)
- "슌쇼쿠 고이노 시라나미(春色恋白波) 제8회", pp.242~ (1967), 古典文庫
- "하라노우치 노조키 가라쿠리(腹内窺機関) 4조(丁)", 早稲田大学古典籍総合データベース本, ~
- "우키요 도코(浮世床) 중권(早稲田大学古典籍総合データベース本)"
- "다마가와 닛키(玉川日記) 제4회", 東京大学総合図書館所蔵本, ~
- "고이노 하나조메(恋の花染) 제2회", 東京大学国語研究室所蔵本, ~
- "슌쇼쿠 우메고요미(春色梅暦) 제14척", 東京大学総合図書館所蔵本, ~
- "소노 고우타 히요쿠노 무라사키(其小唄恋情紫) 제12회, 제13회", 東京大学国語研究室所蔵本, ~
- "슌쇼쿠 다쓰미노소노(春色辰巳園) 제1회, 제5회,제9회", 東京大学総合図書館所蔵本, ~
- "무수메 나나구사(処女七種) 제1장", 東京大学国語研究室所蔵本, ~
- "다마쓰바키(娜真都翳喜) 제2회", 関西大学総合図書館内、中村幸彦文庫所蔵本, ~