개화기 서포의 소설 출판과 상품화 전략- 신문 게재 소설 광고를 중심으로

Abstract

The purpose of this study was to put the list of novel advertisements collected in major daily newspapers in the opening period of Korea, and to explore bookstore managers’ novel publication and commodification strategies at the time through diverse information in various advertisements. Novel advertisements in the late 19th century consisted of elements such as book titles, author names, entitlements, publication and selling agents, prices, volume size, etc., and contained different advertisement copies according to book’s content and character. The information that novel advertisements included played an important role in changing a manner of literary writing, named novels into a product exchangeable for money. In the advertisement copies of novels, a publicly appointed task of publishing and distributing novels called out as a way of patriotic enlightenment movement and a private situation in which profits should be obtained through publishing and selling them as products were intricately entangled. Novel advertisements at the time were efficiently shows the process of contextualization of literary writing newly called out as novels in the distribution order of capitalism established on the basis of modern publication and press technologies in the rapid current of the times.