하계 해변방문자의 해변속성 만족도와 체험후 행동간의 관계 - 속초해변 방문자의 사례 -
The Causation between Satisfaction of Beach Attributes and Post-Experience Behavior in the Summer Beach Vacationers - The Case of Sokcho Beach -
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In this paper, there is a proposition that summer beach visitors' post-experience is affected by a certain antecedent called the level of satisfaction concerning various attributes of destination. Data concerning the satisfaction of beach attributes and post-experience behavior of Sokcho Beach vacationers in summer(high-demand season) was collected. Findings suggest that the beach vacationers' satisfaction level has a significant impact on their intention to revisit. But the beach vacationers' satisfaction level has no significant impact on the time the vacationers spend on the beach and their expenditure. Therefore, the vacationers' satisfaction level has an affect on positive attitude towards the destination. However, the vacationers' post-experience behavior fails to bring a coherent response in additional expenditure and the passing time on the beach. The result of this paper shows that most vacationers plan to pass their time on the beach only for a day, and the vacationers' disposable income is limited by their consumption and financial plans. In conclusion, it is shown that satisfaction does not always lead to additional positive behaviour, but may sometimes result in attitudinal change towards the destination.
Abstract
In this paper, there is a proposition that summer beach visitors' post-experience is affected by a certain antecedent called the level of satisfaction concerning various attributes of destination. Data concerning the satisfaction of beach attributes and post-experience behavior of Sokcho Beach vacationers in summer(high-demand season) was collected. Findings suggest that the beach vacationers' satisfaction level has a significant impact on their intention to revisit. But the beach vacationers' satisfaction level has no significant impact on the time the vacationers spend on the beach and their expenditure. Therefore, the vacationers' satisfaction level has an affect on positive attitude towards the destination. However, the vacationers' post-experience behavior fails to bring a coherent response in additional expenditure and the passing time on the beach. The result of this paper shows that most vacationers plan to pass their time on the beach only for a day, and the vacationers' disposable income is limited by their consumption and financial plans. In conclusion, it is shown that satisfaction does not always lead to additional positive behaviour, but may sometimes result in attitudinal change towards the destination.
참고문헌 (21)
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