한국기업의 상표출원 경제효과 분석
Analyzing the Economic Impact of Trademark Applications by Korean Companies
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초록
본 연구는 국내 기업의 상표 출원을 통한 경제적 효과로서 생산과 고용 증대와의 상관관계를 검증하였다. 분석을 위해 2006~2018년 기업활동조사 데이터를 활용하여 패널회귀분석을 적용하였다. 분석결과 상표 출원은 기업의 생산과 고용증대에 정(+)의 관계를 가지는 것으로 확인되었으며 특히, 상표는기업의 R&D지출, 특허와 기업 생산성, 고용간 관계에 대해서 정(+)의 조절효과도 갖는 것으로 나타났다. 즉, R&D, 특허출원과 같은 기술개발 활동에 더해 상표출원 활동을 병행할 경우 경제효과 산출에시너지가 발생함을 확인할 수 있었다. 이는 기업이 상표 출원을 전략적으로 활용하여 생산성과 고용을증대시킬 수 있는 방안을 모색하는 데 중요한 시사점을 제공한다.
Abstract
This study examined the economic effects of trademark applications by domestic companies on production and employment growth. To conduct the analysis, panel regression analysis was applied using the Corporate Activity Survey data from 2006 to 2018. The results confirmed that trademark applications have a positive effect on the increase in production and employment of companies. Particularly, it was found that trademarks also have a positive moderating effect on the impact of R&D expenditure and patents on production and employment. This indicates that when companies engage in trademark application activities in addition to technological development activities such as R&D and patent applications, a synergy effect on economic outcomes can be generated. These results provide important implications for companies to strategically utilize trademark applications to increase productivity and employment.
참고문헌 (19)
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