Narratives and Spectatorships of the Northeast Chinese Online Drama: Affect and Emotion
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Chinese Northeast online drama has increasingly become a phenomenon in online drama creation and viewing. However, despite its significance, scholarly attention to this special region remains limited. This paper aims to address this gap by examining the collaborative influence of affect and emotion on the popularity of the Northeast online dramas. Prior to conducting close reading of the drama, this paper firstly clarifies the distinction between affect and emotion as a response to the scholarly bracketed use of two terms and for the purpose of locating the two into their best field of film analysis. Through the case study of a well-received Northeast online drama—Good Guy Good Luck, this paper proposes that, one of the reasons for the popularity of the Northeast online dramas is that they configure the dilemmas of characters in the period of social transformation. Good Guy Good Luck succeeds in presenting a disordered Northeast atmosphere of 1990s when individuals living in anxious life in the large scale laid-off wave intend to strive for honor or wealth but end with their diminution of power. The cruel affect and unsafe society in the film elicit an uneasy emotional response from the audience, which makes them better immersed in the Northeast drama narratives.
Abstract
Chinese Northeast online drama has increasingly become a phenomenon in online drama creation and viewing. However, despite its significance, scholarly attention to this special region remains limited. This paper aims to address this gap by examining the collaborative influence of affect and emotion on the popularity of the Northeast online dramas. Prior to conducting close reading of the drama, this paper firstly clarifies the distinction between affect and emotion as a response to the scholarly bracketed use of two terms and for the purpose of locating the two into their best field of film analysis. Through the case study of a well-received Northeast online drama—Good Guy Good Luck, this paper proposes that, one of the reasons for the popularity of the Northeast online dramas is that they configure the dilemmas of characters in the period of social transformation. Good Guy Good Luck succeeds in presenting a disordered Northeast atmosphere of 1990s when individuals living in anxious life in the large scale laid-off wave intend to strive for honor or wealth but end with their diminution of power. The cruel affect and unsafe society in the film elicit an uneasy emotional response from the audience, which makes them better immersed in the Northeast drama narratives.
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