영상물등급위원회 위기커뮤니케이션 방안에 관한 연구

Abstract

This paper analyzes how film and video-related organizations with high public sensitivity should respond to crisis issues raised through existing media or social media in modern society, where video contents such as films and TV dramas have great influences. In particular, this study focuses on the crisis communication of Korea Media Rating Board, which always intrinsically evolves crisis issues. To this end, the study deals with what crisis communication means by examining its prior research, and as a result of examining the characteristics of film and video industries. It also studies in depth the function and historical role of Korea Media Rating Board, And then, it analyzes those issues by type through actual media reports, thereby pointing out what the Korea Media Rating Board needs to prepare for by classifying crisis issues related to freedom of expression, youth protection, and the OTT self-rating system, which will become increasingly serious in the future. This study derives a “G-I-C-A-S” crisis communication model from the key points in the theories of crisis communication scholars such as Banks, Coombs, and Ulmer. This study suggests that the Board should create an organization related to crisis response, to deal with all investigation, communication, and response functions. Specifically, in order to provide solutions that can be applied when a crisis issue occurs, we suggest the necessity of conducting simulation training and classify specific crisis types according to the strength of their impact on the organization and present countermeasures for each type.