복합리조트 F&B 선택속성이 방문객의 만족도 및 재방문 의도와 충성도에 미치는 영향
A Study on the Effects of F&B Selection Attributes of Complex Resort on Visitor Satisfaction, Revisit Intention and Loyalty
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study aims to provide valuable basic data for marketing managers in the complex resort food service industry, as well as to provide resort managers with valuable baseline data and operational strategy guidance. For the purpose of this study, we analyzed factors driving restaurant selection. Drawing on prior research, we analyzed the impact of complex resort F&B selection attributes on visitor satisfaction, revisit intentions, and loyalty. For the purpose of this study, we conducted empirical analyses using SPSS 18.0 and AMOS.
Abstract
This study aims to provide valuable basic data for marketing managers in the complex resort food service industry, as well as to provide resort managers with valuable baseline data and operational strategy guidance. For the purpose of this study, we analyzed factors driving restaurant selection. Drawing on prior research, we analyzed the impact of complex resort F&B selection attributes on visitor satisfaction, revisit intentions, and loyalty. For the purpose of this study, we conducted empirical analyses using SPSS 18.0 and AMOS.