방문동기에 따른 한식당 선택속성이 고객만족과 충성도에 미치는 영향 - 전주지역 방문객중심으로 -
Impact on customer satisfaction and loyalty, according to a Korean restaurant selection attribute visitors motivations - Focusing on the Jeonju Visitors -
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This study is to research how visitors in Jeon-ju have been influenced by the elements of selecting the food-service industry. With the result of that analysis, the paper is planning to analyze how these elements could be effective to the customer's need and royalty for the visitors of Jeon-ju. To achieve the goals, summaries and suggestions received from the questionnaire and the survey are as follows: First, the elements of selecting the restaurant industry in Jeon-ju area(surroundings, food quality, service of employees and atmosphere, variety of menu and curiosity) in relation to the 'customer's need' and 'customer's royalty' were analysed by the method of Multi-recursive Analysis. According to the result of that analysis, it proves that the four variables; surroundings, food quality, service of employees and atmosphere, variety of menu and curiosity, are meaningful for the customer's needs. Second, according to the result of analyzing the needs of visitors for the foodservice industry in Jeon-ju area in relation to their royalty by the method of Simple-recursive Analysis, it proves that the customer's needs are meaningful for the customer's royalty.
Abstract
This study is to research how visitors in Jeon-ju have been influenced by the elements of selecting the food-service industry. With the result of that analysis, the paper is planning to analyze how these elements could be effective to the customer's need and royalty for the visitors of Jeon-ju. To achieve the goals, summaries and suggestions received from the questionnaire and the survey are as follows: First, the elements of selecting the restaurant industry in Jeon-ju area(surroundings, food quality, service of employees and atmosphere, variety of menu and curiosity) in relation to the 'customer's need' and 'customer's royalty' were analysed by the method of Multi-recursive Analysis. According to the result of that analysis, it proves that the four variables; surroundings, food quality, service of employees and atmosphere, variety of menu and curiosity, are meaningful for the customer's needs. Second, according to the result of analyzing the needs of visitors for the foodservice industry in Jeon-ju area in relation to their royalty by the method of Simple-recursive Analysis, it proves that the customer's needs are meaningful for the customer's royalty.
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