중국 산짜이(山寨) 문화 현상의 내용 및 시사점 - 제품 외 영역을 중심으로 -
Contents and Implications on Shanzhai culture of China - focus on field of beside products -
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As a new cultural pattern, “Shanzhai culture” is influencing contemporary popular culture, whose essence is imitation and which core is copy of the original. It was begun from copying cell phone and other products. Recently it becomes a cultural phenomenon not only making fakes and reproductions but also achieving recreation through parody and imitation. Shanzhai culture includes movie, stars, Chunwan, drama, Baijiajiangtan, Niaochao, and it has characters such as gross root, folk, entertainment, spontaneity. Shanzhai culture is getting spread according to internet advance and number of internet users need entertainment to release their stress. During the time of deepening dispute between pro and con on Shanzhai culture, it is more important to place in new-shaped positive culture from recent low-grade culture than argue how to define it.
Abstract
As a new cultural pattern, “Shanzhai culture” is influencing contemporary popular culture, whose essence is imitation and which core is copy of the original. It was begun from copying cell phone and other products. Recently it becomes a cultural phenomenon not only making fakes and reproductions but also achieving recreation through parody and imitation. Shanzhai culture includes movie, stars, Chunwan, drama, Baijiajiangtan, Niaochao, and it has characters such as gross root, folk, entertainment, spontaneity. Shanzhai culture is getting spread according to internet advance and number of internet users need entertainment to release their stress. During the time of deepening dispute between pro and con on Shanzhai culture, it is more important to place in new-shaped positive culture from recent low-grade culture than argue how to define it.
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