중국의 산자이 휴대폰 열풍의 실태와 그 요인
The Actual Conditions and Factors of the Hot Wind of Shanzhai Cellular Phones in China
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Since 2008, the phenomena of shanzhai have spread in China. The examples are “Shanzhai Cellular Phones,” “Shanzhai Websites,” “Shanzhai Niaochao,” “Shanzhai Street” and “Shanzhai Advertisement.” Shanzhai started from shanzhai cellular phones. The analysis of the hot wind of shanzhai cellular phones and factors will contribute to the understanding of the hot wind of shanzhai cellular phones. Let me introduce the hot wind of shanzhai to you. First, the production of shanzhai cellular phones have fastly grown. Since 2003, the number of shanzhai cellular phones have grown from 37 million of 2005 to 145 million of 2009. Second, the recognition of consumers to shanzhai cellular phones is getting better and better. Third, TCL, KONKA, Bird, and Amoi which were genuine cellular phones, disappeared or switched to shanzhai enterprises. On the other hand, Tianyu and Jinli, which were shanzhai enterprises, switched to enterprises producing genuine cellular phones. Factors causing the hot wind of shanzhai cellular phones are complex. Single factor cannot explain the hot wind of shanzhai cellular phones. Complex factors including technology, policy, culture, and market factors, can explain the phenomenon.
Abstract
Since 2008, the phenomena of shanzhai have spread in China. The examples are “Shanzhai Cellular Phones,” “Shanzhai Websites,” “Shanzhai Niaochao,” “Shanzhai Street” and “Shanzhai Advertisement.” Shanzhai started from shanzhai cellular phones. The analysis of the hot wind of shanzhai cellular phones and factors will contribute to the understanding of the hot wind of shanzhai cellular phones. Let me introduce the hot wind of shanzhai to you. First, the production of shanzhai cellular phones have fastly grown. Since 2003, the number of shanzhai cellular phones have grown from 37 million of 2005 to 145 million of 2009. Second, the recognition of consumers to shanzhai cellular phones is getting better and better. Third, TCL, KONKA, Bird, and Amoi which were genuine cellular phones, disappeared or switched to shanzhai enterprises. On the other hand, Tianyu and Jinli, which were shanzhai enterprises, switched to enterprises producing genuine cellular phones. Factors causing the hot wind of shanzhai cellular phones are complex. Single factor cannot explain the hot wind of shanzhai cellular phones. Complex factors including technology, policy, culture, and market factors, can explain the phenomenon.
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