지역 주체형 관광 진흥으로서의 착지형(着地型)관광 연구–‘온파쿠(別府八湯温泉泊覧会)’를 중심으로–

Abstract

This paper paid attention to methodology of `community-based tourism' that was one of the Japanese community improvement activation strategies and analyzed this. `community-based tourism' is one of the activated methodology of the community through the sightseeing and aims at the area main constituent-shaped sightseeing promotion as means of the local sustainable growth with increase of the interchange population. Therefore at first I divided the process of the change of the local main constituent type sightseeing promotion into mass tourism, new tourism, and landing sightseeing type as a form of sightseeing and checked it. In the case study, I examined the activated measures as the sightseeing spot through the unique event technique of the Beppu area that fell into long-term economy slump. Specifically, I analyzed the area leadership model example through a natural hot spring, local culture walk, and food culture of onpaku, as the characteristic example of the landing type sightseeing. As a result, next became clear. The inn association society started beppu-hatto community improvement with the goal of regional activation with local sense of impending crisis, and the excavation of local culture resources was performed in the process. It began with a takegawara hot spring preservation campaign and was connected for the establishment of the walking tour through the visiting hot springs. In addition, the result became the step of the regional activation with local image improvement.