내발적(內発的)발전을 통해 본 벳푸핫토온천박람회(別府八湯温泉泊覧会)의 온천지역 활성화 연구

Abstract

This paper is a case study of activation of the hot-springs resort region which is one of the regional vitalization strategies of Japan. Beppu in Oita Prefecture is known as a typical hot-springs resort in Japan. This paper examines the hot spring exposition in which hot-springs resort region activation was made successful, through an endogenous development theory. A private enterprise called an NPO "hattou-onpaku" was established in the Beppu area which was in long-term depression. The excavation of endogenous local cultural resources was born in process of the local rebuilt. It was connected with working tour called a hot springs tour. Furthermore, in many onpaku enterprises, the healthy program through the experience exchange which utilized natural hot spring resources was offered. The base of the community improvement which took the excavation of local resources and the responsibility for commercialization and personal training through holding of onpaku was formed. This realized strengthening of profitability. It can be said that it is a big result to have completed such independence and a maintainable business model. Furthermore, onpaku was regarded as regional network formation as a sample of inter-regional association as a solution of the subject currently held by local reproduction of every place in Japan. A future research task is considering the formation process of "Japan-onpaku." Because Beppu-onpaku serves as the foundation and this becomes the know-how and the model of nationwide local revitalization.