‘뉴투어리즘(New tourism)’과 ‘착지형(着地型)관광’을 통해 본 일본 지역사회의 발전전략에 관한 연구

Abstract

“Community-based tourism” is one of “new tourism” and, the next-generation sightseeing product which was made use of local resources enough, while using local abundant knowledge and wide acquaintances brought up in an area. It is far from the destination of the past sightseeing and trip distantly, and opposed to “the departure place model sightseeing” that was planned and run by people of the departure place. In this paper, I think that the true development of local inhabitants is achieved by development and activation that was based on a factor of spontaneous ability. In other words, I explained that it was 1)The voluntary capacity for organization through the recognizing anew of the internal value (local resources) 2)The working of the continuity that adapted to the area concerned from the local life culture, tradition, history, human resource in the area concerned 3) The development strategy of the voluntary community which can participate positively while sharing the flexibility of the approach with an idea of the regional activation in the area. In addition, I took up “the さるく Expo” that began in 2006 as example analysis of “Community-based tourism” in Nagasaki-shi in this report. “The さるく Expo” broke with a frame of “the departure place model sightseeing”, and by discussing enough about a limited sightseeing spot which was choiced as a specific theme with an individual or a local volunteer guide, and set a town walking course, and then contributed greatly to the community. Consequently it can be emphasized that it is a representative example of “Community-based tourism” that local inhabitants paly a key roll, and comes to form interchange by the local person concerned (company, tourist association, commercial and industrial meeting, administration)