Effect of Campaign Advertising Expenditures on Vote Outcomes in Great Britain’s General Election
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The use of election result data enables us to examine the relationship between candidates’ expenditures and the share of votes they won in the election. Therefore, an empirical investigation can utilize a large cross-sectional sample of observations of the same product, or candidates. We attempt to account for the variation in the vote for an individual candidate by regressing his share of votes cast on his campaign expenditures, the campaign expenditures of his rivals, his incumbency status, and a borough dummy variable by using aggregate cross-sectional data from the British general elections. We address campaign finance by estimating the effect of campaign advertising expenditures on vote outcomes in Great Britain’s general election over 1992∼2001. We use an empirical method to estimate the impact of electoral campaign expenditures on votes. We examine an empirical analysis of the impact of campaign expenditures on votes cast in the last three general elections in Great Britain. We estimate a single quadratic estimation model as a benchmark case to test campaign expenditure effects between parties. The main objective of the estimation is to assess the impact of campaign expenditures on votes in Great Britain. In simple linear and quadratic estimations, the estimation results support the premise that campaign expenditures do influence votes in a positive and significant way. In particular, candidates’ own expenditures are shown to be significantly positive and opponents’ expenditures to be negative.
Abstract
The use of election result data enables us to examine the relationship between candidates’ expenditures and the share of votes they won in the election. Therefore, an empirical investigation can utilize a large cross-sectional sample of observations of the same product, or candidates. We attempt to account for the variation in the vote for an individual candidate by regressing his share of votes cast on his campaign expenditures, the campaign expenditures of his rivals, his incumbency status, and a borough dummy variable by using aggregate cross-sectional data from the British general elections. We address campaign finance by estimating the effect of campaign advertising expenditures on vote outcomes in Great Britain’s general election over 1992∼2001. We use an empirical method to estimate the impact of electoral campaign expenditures on votes. We examine an empirical analysis of the impact of campaign expenditures on votes cast in the last three general elections in Great Britain. We estimate a single quadratic estimation model as a benchmark case to test campaign expenditure effects between parties. The main objective of the estimation is to assess the impact of campaign expenditures on votes in Great Britain. In simple linear and quadratic estimations, the estimation results support the premise that campaign expenditures do influence votes in a positive and significant way. In particular, candidates’ own expenditures are shown to be significantly positive and opponents’ expenditures to be negative.
참고문헌 (44)
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