후(後) 장국영 시대 팬덤의 정체성과 사회문화적 함의
A Study on Post - Leslie Cheung Fandom’s Identity and Its Socio-cultural Implications
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This paper will discuss the uniqueness and socio-cultural implications of Post - Leslie Cheung(張國榮) Fandom. Since his death in 2003, the amount of fans of Leslie Cheung has steadily increased year after year. Perhaps the most salient group among new fans of Leslie Cheung are those who were born after his death or were too young to know about him when he was alive. These fans are referred to as ‘Hourongmi(後榮迷)’, which literally translates to ‘Post-Leslie Cheung Fans’. Generally, celebrity fandom focuses on interaction between fans and the star, but since Post-Leslie Cheung fans do not have the ability to interact with their star, they have instead built a distinctive identity as inheritors of his spirit. Furthermore, this unique kind of fandom illustrates some special socio-cultural implications such as: the changing image of the ‘Ideal Man’; the expanding function of digital media for fandom; and the differing psychological traits of the 80hou(後), 90hou(後) and 00hou(後) generations. In short, Post-Leslie Cheung fandom primarily consists of new generations who are infatuated with Leslie’s “spirit of being true to oneself” under the pressures of society, and they try to spread this message through digital media.
Abstract
This paper will discuss the uniqueness and socio-cultural implications of Post - Leslie Cheung(張國榮) Fandom. Since his death in 2003, the amount of fans of Leslie Cheung has steadily increased year after year. Perhaps the most salient group among new fans of Leslie Cheung are those who were born after his death or were too young to know about him when he was alive. These fans are referred to as ‘Hourongmi(後榮迷)’, which literally translates to ‘Post-Leslie Cheung Fans’. Generally, celebrity fandom focuses on interaction between fans and the star, but since Post-Leslie Cheung fans do not have the ability to interact with their star, they have instead built a distinctive identity as inheritors of his spirit. Furthermore, this unique kind of fandom illustrates some special socio-cultural implications such as: the changing image of the ‘Ideal Man’; the expanding function of digital media for fandom; and the differing psychological traits of the 80hou(後), 90hou(後) and 00hou(後) generations. In short, Post-Leslie Cheung fandom primarily consists of new generations who are infatuated with Leslie’s “spirit of being true to oneself” under the pressures of society, and they try to spread this message through digital media.
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