빅데이터 기반 장국영 한⋅중 팬덤 인식 비교

Abstract

This study investigates the motivations behind the enduring interest and activities of Leslie Cheung’s fandom and examines differences in perception between Korean and Chinese fandoms using big data analysis. The results confirm the consistency with previous qualitative research while providing more objective insights into aspects that qualitative analysis alone could not capture. Chinese fandom focused more on Leslie Cheung’s positive image and social influence rather than his achievements as an actor or singer, reaffirming the complementary role of quantitative analysis in supporting qualitative findings. In contrast, the analysis revealed distinct differences in perception between Korean and Chinese fandoms. Korean fans primarily recognized him as an actor, with clear preferences for specific works. Meanwhile, Chinese fans viewed him as a representative figure of an era rather than differentiating between his roles as an actor and singer. Furthermore, Korean fans remembered him through his body of work, whereas Chinese fans commemorated him through active participation in memorial and charitable activities.