바디페인팅 착시현상을 활용한 광고 효과에 대한 탐색적 연구
Exploratory by utilizing the effect of advertising on body painting illusion
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study aims to suggest a case for the utilization of advertising marketing in regard to a role as a means of publication in order to promote products in a short period of time to customers and the promotion of a corporate image by incorporating body painting into advertisement business with the use of optical illusion. The purpose of this research is to divide use cases of body painting via optical illusion in advertising, to increase effect and availability of body painting in various advertising media for brand image promotion as advertising and marketing tools in the future based on this, and to help to establish a brand’s color and image in order to be differentiated from other brands. This research was conducted with theatrical research based on literature materials and an empirical study of an analysis of body painting works using trompe-l'oeil techniques. Given that body painting is an expression that is expanded aesthetically on the basis of preceding research on existing body painting and trompe-l'oeil, the artistic side of body painting and aesthetic modeling grounded on modeling elements and principles were considered. In the case of research materials, home and foreign books, articles, TV commercials, paper advertisement and make-up related papers were used for reference as well as the utilization of internet materials in order to select visual materials.
Abstract
This study aims to suggest a case for the utilization of advertising marketing in regard to a role as a means of publication in order to promote products in a short period of time to customers and the promotion of a corporate image by incorporating body painting into advertisement business with the use of optical illusion. The purpose of this research is to divide use cases of body painting via optical illusion in advertising, to increase effect and availability of body painting in various advertising media for brand image promotion as advertising and marketing tools in the future based on this, and to help to establish a brand’s color and image in order to be differentiated from other brands. This research was conducted with theatrical research based on literature materials and an empirical study of an analysis of body painting works using trompe-l'oeil techniques. Given that body painting is an expression that is expanded aesthetically on the basis of preceding research on existing body painting and trompe-l'oeil, the artistic side of body painting and aesthetic modeling grounded on modeling elements and principles were considered. In the case of research materials, home and foreign books, articles, TV commercials, paper advertisement and make-up related papers were used for reference as well as the utilization of internet materials in order to select visual materials.
참고문헌 (24)
- 이경민, "TV광고에 사용된 무용이 기업이미지 향상에 미치는 영향", 석사, 생활무용예술학, pp.2007
- 서귀예라, "Body Painting을 활용한 광고 마케팅 사례연구", 석사, 메이크업, pp.2009
- 서석원, "유아교육기관의 남자 원장이 느끼는 어려움과 기쁨", 미래유아교육학회지, 19(2), pp.177~207 (2012), 미래유아교육학회
- 서귀예라, "Body Painting을 활용한 TV 광고 사례연구", 한국인체미용예술학회지, 10(4), pp.173~189 (2009), 한국인체미용예술학회
- 이해미루, "바디페인팅에 활용된 색채 특성", 석사, 미용예술학과 메이크업전공, pp.2013
- 최민령, "최민령 바디페인팅의 예술적 가치에 대한 인식 제고를 위한 소고 연구", 4(1), pp.68~ (2008), 코리아뷰티디자인학회
- 곽주영, "바디 페인팅에 관한 연구", 석사, 융합디자인예술학과 메이크업·특수분장전공, pp.2012
- 정예원, "착시를 활용한 패션디자인 연구", 석사, pp.2015
- Seckel Al, "당신의 눈은 믿을수 없다", pp.5~ (2002), 김영사
- 이연식, "눈속임 그림", pp.4~ (2010), 아트북스
- 황은진, "패션 컬렉션에 나타난 카무플라주 패턴에 관한 연구", 석사, pp.2003
- 김해선, "브랜드 광고에 나타난 바디페인팅 활용 사례 연구", 한국디자인문화학회지, 18(3), pp.108~119 (2012), 한국디자인문화학회
- 김혜성, "광고의 이해" (2011), 커뮤니케이션북스
- Veron a Musselman, "Introduction to Modern Business", pp.501~ (1964), Prentice-Hall
- 이철호, "브랜드가 위기 상황일 때 광고메시지 프레이밍 유형에 따라 광고 효과에 미치는영향", 석사, pp.2014
- 박꽃, "온라인 동영상 광고의 기업 브랜드이미지", 석사, pp.2015
- 데이비드아커, "데이비드 아커의 브랜드경영" (2004), 비즈니스북스
- 최원주, "브랜드는 커뮤니케이션이다" (2005), 커뮤니케이션북스
- 최민령, "바디 페인팅의 독립 장르 제기를 위한 연구", 한국미용학회지, 14(2), pp.578~588 (2008), 한국미용학회
- 최민령, "바디 페인팅의 회화적 접근 방법에 관한 연구 : 독립장르 구축 방향 모색", 석사, 뷰티디자인학, pp.2008
- 안성준, "광고에 나타난 트롱프뢰유(trompe-l'oeil)기법을 활용한 바디페인팅 연구", 기초조형학연구, 12(3), pp.283~296 (2011), 한국기초조형학회
- 안미려, "제품관려도에 따른 바디페인팅광고의 효과", 석사, pp.2008
- 이기복, "정보전달형 광고와 이미지광고가 소비자의 인지에 미치는 영향 : N세대의 감각추구 경향성을 중심으로", 석사, 광고홍보, pp.2002
- 안미려, "바디페인팅을 이용한 광고효과에 대한 탐색적 연구", 한국미용학회지, 14(4), pp.1372~1383 (2008), 한국미용학회