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논문KCI 등재

‘브랜드’ 바디페인팅의 작품 제작을 위한 연구

The study on producing a work of 'Brand' bodypainting

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초록

The body-painting, extended into present since the primitive age, is the synthetic art part that can express the creative and original work maximization. In case of Korea, it was not generalization, because it was too lascivious to receive, but it is coming to us various ways. Nowadays, it appear exhibitions, events, performances as a effective means of introduce brand. Also, it can synergism and deliver peculiar brand body-painting. Brand is the important factor in the modern society. On most of the art part occasions, it express various ways, and act as a communication of visual language. But, the research activity is not properly made out and I focused it. We need to define body-painting of theory consideration and look around recently body-painting's trend for effective brand body-painting producing. Also, process of brand body-painting work and throughout the analyzing of brand body-painting work case study that could provide modern culture. Then I producted brand body-painting work it has brand character and image. Throughout this study, contribute the body-painting will spread out and recognition popular Henceforward, I expect it will provide significant date for work research to artists.

Abstract

The body-painting, extended into present since the primitive age, is the synthetic art part that can express the creative and original work maximization. In case of Korea, it was not generalization, because it was too lascivious to receive, but it is coming to us various ways. Nowadays, it appear exhibitions, events, performances as a effective means of introduce brand. Also, it can synergism and deliver peculiar brand body-painting. Brand is the important factor in the modern society. On most of the art part occasions, it express various ways, and act as a communication of visual language. But, the research activity is not properly made out and I focused it. We need to define body-painting of theory consideration and look around recently body-painting's trend for effective brand body-painting producing. Also, process of brand body-painting work and throughout the analyzing of brand body-painting work case study that could provide modern culture. Then I producted brand body-painting work it has brand character and image. Throughout this study, contribute the body-painting will spread out and recognition popular Henceforward, I expect it will provide significant date for work research to artists.

참고문헌 (20)

  1. 문정은, "현대 패션에 나타난 바디 아트의 형태와 특성에 관한 연구", 한국인체예술학회지, 4(1), pp.172~ (2003)
  2. 안미려, "바디페인팅을 이용한 광고효과에 대한 탐색적 연구", 한국미용학회지, 14(4), pp.1372~1383 (2008), 한국미용학회
  3. Marketing News, "American Marketing Association", 1~ (1985)
  4. "브랜드 정의", 한국브랜드디자인학회[URL]
  5. 박규원, "브랜드와 패키지 디자인", pp.56~ (2003), 한양대학교 출판부
  6. 장여근, "멀티플렉스 영화관의 브랜드 아이덴티티 적용에 관한 연구", 석사, pp.2008
  7. 백수연, "브랜드 시각 아이덴티티 (Brand Visual Indentity)의 전략에 관한 연", 석사, pp.2003
  8. 김병옥, "감성 구조화를 통한 브랜드디자인의 공감각적 표현 연구", 박사, pp.2007
  9. 최원수, "신문광고에 나타난 브랜드 아이덴티티 유형별 특성과 시각 커뮤니케이션 구성요소", 한국디자인포럼, (23), pp.277~290 (2009), 한국디자인트렌드학회
  10. Charles Cooley, "Social organization", pp.61~ (1969), Charles Swcribner's son
  11. 김재희, "바디 페인팅에 나타난 기호성과 상징성에 대한 연구", 석사, pp.2002
  12. 브랜드 시그널, "브랜드의 강력한 표시의 일종. 브랜드를 상징하기 위해서 사용하는 것. 브랜딩 노력의 결과", ~
  13. 강민정, "패션누드에 나타난 바디페인팅의 특성", 석사, pp.2006
  14. 안미려, "제품관여도에 따른 바디페인팅 광고의 효과", 박사, pp.2010

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