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Will Mobile Phones Replace Personal Computers? An Empirical Analysis of 2-Screen Panel Data

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주제분류신문방송학

초록

This study investigates whether mobile phones have substituted or complemented personal computers (PCs) by applying media substitution theory. Most previous research compared the use of emerging and traditional media at a general use level without considering content categories being consumed. This study categorizes mobile phone and PC usage based on genres (e.g., news, entertainment, commerce, community, etc.) and examines the relationship between the two media with more granularity. Methodologically, this study uses improved measures of media usage by analyzing Nielsen’s PC‐Mobile 2‐screen panel data collected from over 2,000 participants between 2014 and 2015. The results show that mobile substitution is under way at both general and genre‐specific levels, with a varying degree. Theoretical and practical implications are discussed.

Abstract

This study investigates whether mobile phones have substituted or complemented personal computers (PCs) by applying media substitution theory. Most previous research compared the use of emerging and traditional media at a general use level without considering content categories being consumed. This study categorizes mobile phone and PC usage based on genres (e.g., news, entertainment, commerce, community, etc.) and examines the relationship between the two media with more granularity. Methodologically, this study uses improved measures of media usage by analyzing Nielsen’s PC‐Mobile 2‐screen panel data collected from over 2,000 participants between 2014 and 2015. The results show that mobile substitution is under way at both general and genre‐specific levels, with a varying degree. Theoretical and practical implications are discussed.

참고문헌 (31)

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