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When does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gain

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초록

This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, confirmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these findings are further discussed.

Abstract

This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, confirmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these findings are further discussed.

참고문헌 (34)

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