When does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gain
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, confirmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these findings are further discussed.
Abstract
This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, confirmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these findings are further discussed.
참고문헌 (34)
- Armstrong, G. B., "Background television and reading memory in context : Assessing TV interference and facilitative context effects on encoding versus retrieval processes", Communication Research, 27(3), pp.327~352 (2000)
- Armstrong, G. B., "Background television as an inhibitor of cognitive processing", Human Communication Research, 16, pp.355~386 (1990)
- Armstrong, G. B., "Effects of background television on phonological and visuo-spatial working memory", Communication Research, 24, pp.459~480 (1997)
- Beaudoin, C. E., "The Internet’s impact on international knowledge", New Media & Society, 10, pp.455~474 (2008)
- Beentjes, J. W., "Combining background media with doing homework : Incidence of background media use and perceived effects", Communication Education, 45, pp.59~72 (1996)
- Bowman, L. L., "Can students really multitask? An experimental study of instant messaging while reading", Computers & Education, 54(4), pp.927~931 (2010)
- Cole, C., "A theory of information need for information retrieval that connects information to knowledge", Journal of the American Society for Information Science and Technology, 62, pp.1216~1231 (2011)
- Coleman, R., "Network TV news’ affective framing of the presidential candidates : Evidence for a second-level agenda-setting effect through visual framing", Journalism & Mass Communication (2006)
- Collins, R. L., "Media multitasking: Issues posed in measuring the effects of television sexual content exposure", Communication Methods and Measures, 2(1), pp.65~79 (2008)
- Danielian, L. H., "Communication campaigns about drugs", pp.47~66 (1989), Erlbaum
- Eynon, R., "Adults learning online: Digital choice and", or digital exclusion?, 2011, pp.13(4), 534~551
- "Media multitasking among American youth: Prevalence, predictors, and pairings" (2006)[URL]
- "Engaging the ad-supported media: A Middletown Media Studies Whitepaper" (2006)[URL]
- "The world in 2009: ICT facts and figures" (2009)[URL]
- Jeong, S. H., "Predictors of multitasking with media : Media factors and audience factors", Media Psychology, 10(3), pp.364~384 (2007)
- Jung, J. -Y., "Internet connectedness and its social origins : An ecological approach to postaccess digital divides", Communication Studies, 59, pp.322~339 (2008)
- Kahneman, D., "Attention and effort" (1973), Prentice Hall
- Kitchens, J. T., "Information, please? Information seeking, mass media, and the undecided voter", Communication Research Reports, 20, pp.73~81 (2003)
- Lang, A., "The limited capacity model of mediated message processing", Journal of Communication, 50(1), pp.46~70 (2000)
- McCombs, M. E., "The agenda-setting function of mass media", Public Opinion Quarterly, 36, pp.176~178 (1972)
- Moon, S. J., "Attention, attitude, and behavior: Second-level agenda-setting effects as a mediator of media use and political participation", Communication Research (2011)
- Norris, P., "Digital divide? Civic engagement, information poverty and the Internet worldwide" (2001), Cambridge University Press
- Pilotta, J. J., "Simultaneous media experience and synesthesia", Journal of Advertising Research, 45(1), pp.19~25 (2005)
- Pool, M. M., "The impact of background radio and television on high school students’ homework performance", Journal of Communication, 53(1), pp.74~87 (2003)
- Pool, M. M., "Background television as an inhibitor of performance on easy and difficult homework assignments", Communication Research, 27(3), pp.293~326 (2000)
- "Generation M: Media in the lives of 8–18 year-olds" (2005)[URL]
- Servon, L. J., "Bridging the digital divide : Technology, community, and public policy" (2002), Blackwell
- Shim, M., "Connecting Internet use with gaps in cancer knowledge", Health Communication, 23, pp.448~461 (2008)
- Shim, M., "Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening", Journal of Health Communication, 11, pp.157~172 (2006)
- Sweetser, K. D., "Intermedia agenda-setting in television, advertising, and blogs during the 2004 election", Mass Communication & Society, 11, pp.197~216 (2008)
- Van Deursen, A., "Internet skills and the digital divide", New Media & Society, 13(6), pp.893~911 (2011)
- Weeks, B. E., "The symbiosis of news coverage and aggregate online search behavior : Obama, rumors, and presidential politics", Mass Communication & Society, 13, pp.341~360 (2010)
- Witte, J., "The Internet and social inequalities" (2007), Routledge
- Zigmond, D., "Assessing a new advertising effect. Measurement of the impact of television commercials on Internet search queries", Journal of Advertising Research, 50(2), pp.162~168 (2010)
